Set Your Sights

 For owners and operators of large summer camps and adventure parks, managing complexity is part of the job. You juggle logistics, staffing, equipment, safety protocols, and a constant stream of high expectations from campers and parents. That’s why monthly goals aren’t just nice to have—they’re essential for growth.

Why Monthly Goals Work

Monthly goal setting breaks big dreams into achievable steps.

Research from the Dominican University of California found that people who write down their goals are 42% more likely to achieve them.

 Adding regular progress tracking and accountability increases the success rate even further.

Instead of setting vague annual ambitions like “grow enrollment” or “improve camper engagement,” breaking those into monthly sprints helps your team stay focused and flexible.

In other words, instead of ONE big goal, it helps to break it down into four small monthly goals (aim for one per week).

This is what the rest of 2025 might look like.

JULY: Game Month

• Update ticket pricing.

• Add a new game to your program line-up. (HINT: The Heist game is excellent for teen & adult gamers.)

• Train field staff on the software settings.

• Update product or game pages' SEO, e.g., meta tags.

AUGUST: About Us Month

• Create or rewrite your About page.

• Update your team's photos.

• Write personal bios for each team member.

• Link your About Us page from your home page.

SEPTEMBER: Reviews Month 

• Ask for customer reviews and testimonials.

• Collect all your feedback in one place and organize it.

• Feature your best reviews on your website - we aim for one testimonial on every page (also feature them in your emails). 

• Respond to every review on social media.

OCTOBER: Plan for Black Friday Month

 Monthly milestones turn your vision into a strategic roadmap.

Consistent small wins add up to huge wins over time! If one of your goals is to increase large-group engagement or offer high-energy, screen-free fun, then outdoor laser tag should be on your radar.

The Awesome Cobra tagger by Battlefield Sports is rugged, reliable, and ideal for managing very large groups. Whether you're entertaining 30 or 300, the system's smart technology and flexible game formats make it easy to scale and manage. 

 Operators love that the Cobra is lightweight and intuitive, allowing counselors to run sessions without needing hours of specialized training. With wireless real-time scoring, fast game resets, and immersive sound effects, campers stay engaged for round after round.

Andrew from the USA, for example, said: "We have been using Battlefield Sports equipment since our original purchase of close to 100 laser tag guns in 2005. We have many first-gen units still operating after several thousand events over the years. We love the new SATR3 laser tag equipment as well."

Integrating this kind of activity into your monthly planning can create a ripple effect, boosting word-of-mouth, increasing camper retention, and creating memorable moments that families talk about long after the summer ends.

Build a Culture of Forward Motion

The most successful camp directors don’t just react to summer; they shape it. Monthly goal setting encourages a culture of intentionality and improvement. Start your team meetings by reviewing last month’s wins and setting one to four clear, actionable goals for the next 30 days.

Even better?

Tie your goals to data. Monitor camper satisfaction, participation rates, and the popularity of activities. Use those numbers to adjust staffing, programming, or marketing efforts. When your team sees progress—both qualitative and quantitative—it builds momentum. 

 Final Thoughts 

Every season brings new opportunities to innovate and inspire. Whether you’re adding a new attraction like live-action gaming or refining your programming for greater impact, monthly goals provide the clarity and confidence to lead with purpose.