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Innovative Technology. Extraordinary Flexibility.

How the Battlefield Sports Story Began

Originality often means being first and Battlefield Sports' heritage of revolutionizing laser tag goes back 20 years. In 1999, Peter and Nicole Lander were living in the tropics, they loved being outdoors and playing role-playing games. Both also love video games. Peter had previously played paintball and traditional indoor laser tag. He thought there had to be a better way to experience the thrill of a video game, as a live-action role-play or LARP.


As pioneers in the outdoor laser tag sector, Peter and Nicole worked with a team of software engineers and other enthusiasts to bring outdoor laser tag to their local town. Nicole created a web site and people from all over the world also wanted to play outdoor scenarios. Today the focus remains the same: to equip you with a game-changing, innovative laser tag equipment that allows you to entertain gamers indoors or outdoors.

Nicole and Peter Lander

The Battlefield Sports team is lead by Nicole & Peter Lander. Being the pioneers in the tactical laser tag industry many today just refer to Battlefield Sports as "BFS". 

Peter is a software engineer and gaming guru. Nicole is a marketing and story-telling wizard.  Both love creating thrilling experiences for people by using laser tag equipment. 

Battlefield Sports is an award-winning company that is dedicated to innovating in the live-action gaming sector.  We manufacture laser tag guns and accessories so your business can run thrilling and memorable events for your gamers. Play indoors or outdoors. 

If you would like to start or expand your live-action gaming business then book an obligation free consultation today.  


Battlefield Sports Helps You Create Thrilling Memories For Your Players With Laser Tag Equipment

Get with the gaming program:

  • Gaming is a large industry with tremendous growth being seen in the live-action gaming sector.
  • Gaming products are in high demand.  
  • Your Battlefield Business provides you with a cash flow business
  • Work with trends, rather than against them. This is a tremendous opportunity for those of us with a business in the adventure lane.
  • Do something you believe in!

Best Customer Service

You have provided the best customer service I have seen in a long time. You provide the best customer service, you are very helpful.
Jason Bradley, Outback Australia

Battlefield Sports Mission Statement

To provide, on a mass-market scale, an addictive, compelling live-action gaming experience using innovative laser tag equipment that is a powerful force in creating a more active and socially engaged gamer generation.

Innovate, Cooperate, Deliver.

We strive to create the best laser tag technology products in the market. We believe in innovation so we can optimize the value which we deliver to our customers. We strive for the best in terms of reliability, workmanship, and flexibility.

Business Vision

Our vision is to be the market leader in the live-action gaming industry, by supplying innovative laser tag equipment and using the opportunities of the Internet to deliver great customer service and functionality.  

Brand Values

  • innovative spirit
  • zest for creating thrilling memories, memories that will last a lifetime 
  • passion, determination and drive towards helping battlefield owners start their dream business

as featured in

 

Battlefield Sports is a Supplier Member 

The Australian Amusement, Leisure and Recreation Association Inc (AALARA) connects industry business owners, operators, and professionals within the Australian Amusement, Leisure, and Recreation industry. AALARA is the peak national body representing the amusement, leisure, and recreation industry of Australia. AALARA is the Australian cousin of IAAPA

current aalara member

Battlefield Sports wins competitive Government Grant 

The Ignite Ideas Fund supports small to medium businesses to commercialize innovative products, processes, and services to enable them to grow and compete in a global market and create new jobs. The Ignite Ideas funding is a $405 million whole-of-government initiative that aims to turn ideas into actions by investing in research and technologies, attracting new investment, building global partnerships, and encouraging businesses to grow. Battlefield Sports won a super-competitive Ignite Ideas grant. Read more about how Battlefield Sports has invested the Ignite Ideas Grant. 

supported by Advance Qld "ignite ideas" grant

We would love you and your business to be a part of the Battlefield Sports story. Take the next step, book a consultation


About Battlefield Sports (BFS)

Your Battlefield Business - the Reason Battlefield Sports Exists

At Battlefield Sports we champion and inspire battlefield business owners to achieve their best through live-action gaming. It is what we do better than anyone else.

battlefield sports

Peter Lander, the Founder of Battlefield Sports started work on our brand of laser tag back in 1986. His fascination with live-action gaming motivated him to study computer science at university, and to learn about marketing.

Peter and his wife Nicole had a young family in tropical Australia when they officially started working on Battlefield Sports back in 1999. They had a few thousand dollars and an idea -- to take a video game and experience it LIVE. They started running outdoor laser tag games in their local town. See right, Peter and Nicole from Battlefield Sports circa 1999 playing some games.

Battlefield Sports has since flourished into a multi-million dollar game-inspired brand, with sales in more than 55 countries.

The company's mission is to enable your business vision to become a reality. Unlike a franchise Battlefield Sports does not impose a certain way of entertaining your gamers. Our SATR technology is so flexible you can theme your battlefield as indoor sci-fi, mobile laser tag, outdoor mil-sim, or zombie games; from family-friendly to full-on hardcore experiences.

Battlefield Sports has been inspired by our love of gaming and our enthusiasm to help others, just like you, to build a viable thriving enterprise for you and your family.

Brilliant Programming

"The new SATR2 programming is working great. We particularly like the Master Controller's ability to change gun classes and indoor/outdoor (since we do both). Our gamers really like the ability to randomize of the gaming guns with the Mystery Box. It enables us to change up a traditional game – keeping it fresh. We discovered that new mission moves everyone back to the original class and weapon setting – which was a brilliant programming decision! Thanks"
Jim M, USA

Battlefield Sports Brand DNA

The Battlefield Sports or "BFS" team have built up a deep understanding of the complexities in a modern, global supply chain. We coordinate and collaborate with our supply partners to ensure we deliver the best laser tag equipment to you.

Our manufacturing depot is located in Australia and we are here to work to deliver your business needs.

If you consider how the Battlefield Sports laser tag equipment has evolved you will understand that our gaming guns have all contributed to establishing our brand DNA. We have a colorful heritage. We acknowledge our history, but at the same time, we revel in our innovation and seek to create products that are relevant in the modern context.

Battlefield Sports design is not just about ensuring something looks good. It is about ensuring all the elements relate to one another. We aspire that our laser tag equipment is integral to its purpose and is built on integrity. Design leadership and engineering excellence are what Battlefield Sports stands for.

Battlefield Sports’ technical capability and in particular our patented SATR technology has to be reflected in its function, in the way our laser tag equipment engenders real game-play.

“I want our laser tag equipment to enrich and make our battlefield operators’ businesses easier and more enjoyable,” said Nicole Lander, co-Founder, Battlefield Sports.

Brilliant Concept

This is a brilliant concept and desirable product.
Lynn, Kent UK

Why Battlefield Sports Laser Tag Equipment is Better

When you manufacture laser tag equipment with the intention of extended range day or night, for ergonomics, and flexibility, you will being to see that a simple laser tag gun is more sophisticated than it first appears. This is where real innovation begins. Making laser tag equipment requires a sophisticated approach. When you are creating the world's best you need to master every element of the equipment and game design. Our gear is engineered for heroes. Our leaps in technology began with an understanding of the simplest details. Our goal is to refine and redefine the live-action gaming experience. During our almost two decades of invention, we have witnessed much innovation and Battlefield Sports has been at the forefront of change. We believe in relentless innovation. Benefit from our experience.

Here's why Battlefield Sports SATR3 is better than other commercial laser tag equipment out there:

  • So straightforward, a 10-year-old could use it. This is turn-key. You turn the key and start shooting! We know you are busy. And we know and you'd rather spend your time on more important things than struggling to figure out complicated installation. That's why we designed SATR3 to be as easy-to-use as possible, without compromising on any of its powerful features. You can take a portion of your arsenal to the village fair for promotional events to drive business back to your arena. We've solved the old indoor Laser Tag problem of moving a maze when your business had to change premises due to expansion, downsizing or failure to renew the lease on existing premises
  • Make a couple of simple settings adjustments once, and then the system will remember your last setting from the last time you turned the gaming gun on. Or if you want to change your settings, to did smoothly with the push of a couple of buttons
  • 100% gamer-friendly. Real-time hit-feedback / gamer stats. In-game perks, just like a video game. Mystery Box, Armor Box, Weapon Box & more. No need to wait for a printout, gamers get instant feedback. SATR3 gives gamers real-time stats as they go, plus a game score and session score. The game score is the gamer's Tag/Deactivation Ratio. The session score is the gamer's accumulative ratio. Individual gamers can also track their statistics, such as shooting accuracy, number of tags, number of de-activations, on their gaming gun in real-time
  • Long-Lasting Gameplay: All Battlefield Sports gaming guns include SATR software, integrated Optik sensors, and a 7.2 volt 4,000 mAh rechargeable battery. So the gameplay can last and last. (Please note the Blaster model comes with the compact Litho-ion battery.) 
  • Flexible: play indoors or outdoors. Play in the dark or bright sunshine. It offers a real-time hit feedback system, via light effects (i.e. through the scope) and sound effects (i.e. through speakers). For example, the SFX feedback indicates “tagged” (wound), “de-activated” and “de-activate already.” Available in more than 20 languages
  • Royalty-free. Unlike other laser tag manufacturers, we don't charge you a license fee per unit. Battlefield Sports encourages you to grow your arsenal -- bigger groups mean better cash flow for you. You get innovative technology, robust all high-grade build, lower cost of ownership, royalty FREE.

The next step is to request a consult, click here.

My Customers Love Battlefield Sports

My customers love Battlefield Sports equipment because it feels like what they imagine in their mind when they dream of adventure. I like that you innovate not just the technology but methods and ideas to run our businesses.
Joel, Idaho USA

What is Battlefield Sports? What's "Live-Action Gaming"? 

Battlefield Sports is one of the most popular outdoor laser tag equipment suppliers around and it's easy to understand why. Whether you are planning to set up a laser tag business or you're looking for a new attraction to add to your theme park or haunt or summer camp outdoor laser tag guns and accessories from Battlefield Sports is a great choice.

Battlefield Sports live-action gaming engine "SATR" (which stands for Small Arms Transmitter Receiver) is a user-friendly system. With it, you can play indoors or outdoors, day or night.

It is easily the most comprehensive live-action gaming simulator with more than 300+ gaming emulations and more than 18,000+ sound effects.

Battlefield Sports makes it easy for operators to quickly set up and run live-action games.

Battlefield Sports is a laser tag equipment supplier with service points in Burbank, California, and Brisbane Australia, as well as agents in the UK, Chile, Denmark, and the Netherlands.

CEO & Founder: Peter Lander
CFO & co-Founder: Nicole Lander
Founded: January 2000 (first games 1999) 

What can Battlefield Sports Do For You? 

So you are interested in starting Your Battlefield Business? One of the first questions to ask yourself is: "What theme do I want to run with?" There are several ways to entertain gamers. Consider:

Battlefield LIVE™ is a completely new brand of combat games for entertainment. The Battlefield LIVE experience is a live-action version of popular video games like “Call of Duty” or "HALO".

Our laser tag equipment uses our patented technology SATR. SATR is flexible. It allows you to adjust in hit points (health), switch between semi-auto/full auto, select magazine capacity, reload time, range, and so on.  Or if you want it simple, it also has a lock-out mode.

The game is playable in all sorts of terrains. All-weather conditions. Almost any venue - indoor or outdoor.

The gaming guns shoot infrared (just like a TV remote) or "ghost" bullets so they are harmless and eye-safe.

Gamers are usually divided into two teams and vie for victory given various team objectives.

Play Indoors or Outdoors

Battlefield LIVE™ is one of the live-action gaming themes in the SATR fully playtested game system. This game has been played in forests, snowfields, around buildings, and inside huge warehouses. The game is completely mobile and versatile, so we can also run at your fair, theme park, Family Entertainment Center, or other attraction.

The technology enables long-range gameplay of infrared units in all playing conditions. Extensive testing has been carried out to achieve optimal levels of range and firepower of each gun/sensor for the most satisfying gaming experience in a commercial environment.

People Love It

Thanks for the email sorry have not replied till now been really busy with it all here word going round now lots of people talking, open day was great for every one who has seen and played the game have said its wicked (better than paintball). This is because of the amount of lives able to be set, also no hot clothing so far not a bad word spoken people love it here.
Hayden, Spain


Siren with CommandoThe live-action gaming theme of Battlefield LIVE™ has been influenced by video games and military training scenarios. These scenarios provide team members with the opportunity to overcome adversity together and gain a greater understanding of team cohesion and the value of communication.

We believe in creating one of the best times of gamers' lives, and, in order to so here are our core concepts:

  • No individual score so the focus is on the team. Gamers do get, however, real-time statistics including the number of hits, kills, and re-spawns on their gaming gun
  • The game balance between gaming guns – the holy grail of good game design
  • What you see is what you get.
  • What you hear is what you get.


 

IF YOU ARE SERIOUS ABOUT BUILDING A LIVE-ACTION GAMING BUSINESS...

Then start today!