About Us: Less Screen Time. More Green Time!

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The Battlefield Sports Story: From Screen Time to Green Time

As a mom of two, I was losing the battle against screens. I watched my kids’ world shrink into pixels, and I knew I had to do something to get them back outside.

I wanted them to experience "green time" without losing the excitement they found in gaming. When I couldn't find the right solution, my husband and I built it.

We created an outdoor laser tag system that combined the thrill of a video game with the physical rush of the outdoors. The results were immediate: my kids weren't just playing; they were thriving.

We soon realized that adventure business owners faced the same challenge: attracting a tech-obsessed generation to outdoor venues. Today, our mission at Battlefield Sports is to give you the tools to win that battle.

We help you turn "screen time" into "green time," providing the equipment and strategy you need to create unforgettable adventures and a thriving business.

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25 Years Strong: Our Mission Statement

We're here to help you combat the screen-time struggle and grow your business with immersive outdoor laser tag games.

Our philosophy: Everything we do flows from our belief in taking a video game and experiencing it LIVE. We believe in encouraging the young and the young-at-heart to enjoy unplugged play. We do this by creating engaging team games that inspire less screen time and more green time. These games use our patented live-action gaming technology. Our equipment is engineered for heroes. In other words, we strive to create a “stage” where people can experience exhilarating, memorable moments.

We make commercial laser tag equipment.

More than 25 years ago, we were the first in the world to take a commercial laser tag game outside.

Since then, we've continued to innovate our patented tech. In doing so, we've won more than 30 business awards, including the prestigious Telstra Business Award for Innovation. We've also written a book on the subject.

We supply adventurous organizations that want to encourage less screen time and more green time. We believe that we can take the excitement of video games and create an exciting, engaging live-action game.

What's remarkable about our immersive entertainment brand is that it scales easily. We've entertained huge groups. Groups of 100, 200, or more with fewer staff.

Our mission is to engage tweens and teens to spend less time on their screens and more time in the great outdoors. We make high-tech equipment that engages kids, pre-teens, and teens. We help adventurous organizations and businesses worldwide create thrilling and memorable events.

We are your friendly neighborhood laser tag manufacturing team, at your service!

Award Winning

Battlefield Sports is an award-winning company that has been creating and innovating in this sector for over two decades. Here are a few:

Export of the Year, iAwards (State award)

Winner, Innovation, QLD Telstra Best of Business Awards

Business Distinction Awards (Most Innovative Company Winner) Chamber of Commerce

We strive to create the best laser tag technology products in the market. We strive for the best in terms of reliability, engagement, and flexibility.

What is Battlefield Sports?

Battlefield Sports is a leading supplier of outdoor laser tag equipment.

Battlefield Sports’ gaming engine, "SATR" (which stands for Small Arms Transmitter Receiver), is a user-friendly system guaranteed to draw your players into the game.

SATR is easily the most comprehensive laser tag system available, featuring over 350 gaming emulations and more than 18,000 sound effects.

SATR is a flexible system that can be customized to suit your needs. Stick to simple-to-use resets, or dive into customizable settings to create a game ideally suited to your vision.

Whether that’s running birthday parties for kids, inspiring a new generation of leaders at a summer camp, or bringing magic to life, you can make it happen with Battlefield Sports.

What is Battlefield Sports?

Battlefield Sports is a global leader in laser tag technology, empowering adventurous organizations to create unforgettable live-action gaming experiences. Its award-winning SATR system helps operators build thriving businesses, from family-friendly fun parks to at-risk youth programs.
Unlike a franchise, they don’t dictate how games are run. Their flexible equipment lets operators craft their own gaming experiences. These experiences could be indoor or outdoor, sci-fi or zombie, casual or competitive.
Driven by innovation and a love of gaming, Battlefield Sports is on a mission to get players off their screens and into the action. It promotes less screen time and more green time. It’s a way to create real-world adventures and lifelong memories.
As seen in The Australian, Wall Street Journal, News Limited, and other media outlets.
Battlefield Sports is a private company with service points in the USA, Australia, the UK, and Belgium.


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Where We Began & Where We Are Now

In 1999, Peter and Nicole Lander were living in the tropics. They loved being outdoors and playing role-playing games.

As pioneers in the outdoor laser tag sector, Peter and Nicole worked with a team of software engineers and other enthusiasts to bring outdoor laser tag to their local town.

Nicole created a website. People from all over the world contacted the duo, asking how they could also run outdoor laser tag games.

In the years that followed, Peter and Nicole's kids grew up and became involved in the business.

Their son Ben is a modern gamer who plays first-person shooters like Team Fortress and Fortnite. With Ben’s insights, they’ve enhanced the system’s live-action gaming capabilities, allowing users to play video games in real life.

Meanwhile, their eldest, Zabrynn, was a fantasy fanatic! She loves all things Dungeons & Dragons and LARPing. Now drawing on her passions, they've developed a new side of their gaming system: e-LARP.

Nicole and Peter continue to draw on new inspiration while building on their hard-won experience in the field.

Today, Battlefield Sports has expanded to encompass a wide range of gaming experiences: fun, family-friendly games for kids; dynamic adventures for fantasy enthusiasts; magic wand games for both girls and boys; and live-action gaming missions for teens.

We equip you with innovative, game-changing laser tag equipment that lets you entertain gamers indoors or outdoors.

Who wrote the book "Right on Target"?

Nicole Lander co-authored "Right on Target" with Peter Lander.

Nicole is an entrepreneur and co-founder of Battlefield Sports.

Starting her career as a consultant, Nicole brought diverse groups together, from firefighters to attorneys, with her compelling narratives. She also became Editor of Auslink, a respected trade journal.

Nicole holds a Bachelor of Commerce from Griffith University and a Graduate Diploma in Communications from Queensland University of Technology. Armed with a strong business administration and corporate communications foundation, she transformed live-action gaming from a niche hobby into a global phenomenon.

Her experience in private enterprise sharpened her entrepreneurial skills and fueled the growth of the live-action gaming industry.

Named by the Federal Government as a top businesswoman in exporting, Nicole’s expertise in internet marketing and web design has been a game-changer for Battlefield Sports.

With limited start-up capital, her focus on a sophisticated online presence and search engine optimization propelled the company to dominate the international market, setting new standards in live-action gaming.

Nicole’s love for games began in the '80s with tabletop role-playing adventures like Dungeons & Dragons and grew into a passion for strategy games such as Civilization. Her innovative leadership has earned her features in The Wall Street Journal, The Financial Review, The Australian, and NETT# magazine, where she was a cover star.

Her crowning achievement came as the Telstra Business Woman of the Year (Innovation) for her home State, celebrating her trailblazing influence and dedication to innovation in business.

Nicole’s inspiring journey continues to shape the live-action gaming landscape and empower future entrepreneurs.

Who is Peter Lander?

Peter Lander co-authored the book "Right on Target" with Nicole Lander.

Peter is a gaming visionary, entrepreneurial trailblazer, and the driving force behind Battlefield Sports.

With over two decades of expertise in live-action gaming, Peter has carved out a legacy as a global authority in the field.

Holding a Bachelor of Applied Science (Computers) from Queensland University of Technology, Peter blends his technical knowledge with sharp business insight. His career journey has taken him from leading a custom software development company as IT Director to coaching in professional sports, a background that uniquely fuels his mastery of game design and active recreation.

Peter’s passion for games, combined with his deep understanding of sports and education, has been instrumental in the evolution of live-action gaming. His leadership and innovative approach have earned Battlefield Sports numerous accolades, including Exporter of the Year (Art/Entertainment) and the prestigious Australian Technology Showcase’s Member of the Year award.

Determined to perfect the DNA of live-action gaming, Peter remains dedicated to advancing the field and creating unforgettable player experiences. As the founder and an industry pioneer, his expertise has been featured on national TV shows like Getaway, Queensland Escapes, Gold Coast Weekender, and Brisbane Extra.

Peter’s story is one of unbridled passion, relentless innovation, and an unwavering commitment to transforming the world of live-action gaming.

Best Customer Service

You have provided the best customer service I have seen in a long time. You provide the best customer service, you are very helpful.
Jason Bradley, Outback Australia

Battlefield Sports is a Supplier Member

The Australian Amusement, Leisure and Recreation Association Inc (AALARA) connects industry business owners, operators, and professionals within the Australian Amusement, Leisure, and Recreation industry. AALARA is the peak national body representing the amusement, leisure, and recreation industry of Australia. AALARA is the Australian cousin of IAAPA.

Arm Yourself For Adventure

We would love you and your business to be a part of the Battlefield Sports story. Take the next step, book a consultation.

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