Hello!

Welcome to Battlefield Sports

Nicole Lander and Peter Lander started Battlefield Sports with a few thousand dollars and an idea: to take a video game and experience it live. You might have heard their mantra: "Ready? Aim... Fun!"  Two gamers with a dream.... a vision and the doggedness to make it a reality is the best way to describe the phenomenon that is Battlefield Sports™

Peter Lander always wanted to have his own business involved in the live-action role-playing space.

In the mid-80s, you would find Peter playing almost any kind of game he could get his hands on, Dungeons and Dragons, old console games, board games, LARPs. 

You name it, Peter was playing it. 

This love of gaming, combined with his sports career - Peter was a State Representative for Table Tennis - fired his imagination. 

His ideas were running wild in terms of what could be created as a fantastic gaming experience for himself and his friends. 

A cross-over of sports and games/entertainment. After almost a decade of financial and technical struggle, finally in the mid-late 90s a real breakthrough! 

He met Nicole. ;-) 

Hi from Nicole, Lovely to e-Meet You!

As a mom of two, I was losing the battle against screens. I watched my kids’ world shrink into pixels, and I knew I had to do something to get them back outside.

I wanted them to experience "green time" without losing the excitement they found in gaming. When I couldn't find the right solution, my husband and I built it. We created an outdoor laser tag system that combined the thrill of a video game with the physical rush of the outdoors.

The results were immediate: my kids weren't just playing; they were thriving. I soon realized that adventure business owners faced the same challenge—trying to attract a tech-obsessed generation to outdoor venues.

Today, our mission at Battlefield Sports is to give you the tools to win that battle. We help you turn "screen time" into "green time," providing the equipment and strategy you need to create unforgettable adventures and a thriving business.

Don't get me wrong, I love video games as much as the next mom. I love strategy video games like Civilization.

Our first events were in the lush rainforest of northern Australia. Battlefield Sports was the first business anywhere in the world to commercialize outdoor laser tag. To take the game out of the dark.

Peter and I are on a mission.

A mission to help others experience the thrill of video games live. Today, the Battlefield Sports team has a network of hundreds of Battlefield Operators across 50+ countries. Battlefield Sports manufactures laser tag equipment so you can play live gaming scenarios. Today, they lead the company, which is an award-winning exporter. Now, Peter and Nicole can start opening things up for others, just like you.  And that's exactly what happened.  The duo established their first battlefield in their hometown of Cairns, Northern Queensland, and then expanded into the Brisbane area. Players started to show up and love the experience, and by word of mouth, the enthusiasm spread all over Australia.  The media then picked up on this "Live Video Game" action, and the news spread worldwide. Today, their live gaming system enables you to play indoors and outdoors.  This system offers a mobile solution, entertainment at a fixed venue, or a rental service.      

        They started with their first live gaming theme, “Battlefield LIVE,” and later added more themes. Now you can create a live gaming entertainment business with a family-friendly theme or a WW2 or a horror theme - with their system, your only limit is your imagination!  Today, just a few short years later, Battlefield LIVE™ is a brand name. With more than 100 locations in Australia. And more than 400 locations worldwide. Now, business people were flying in to meet with Peter and his wife, Nicole, and their staff to see how they could get in on the action. Come and join us. You are looking at the opportunity of the decade, supported by a world-class, award-winning, Aussie tough company, if you are ready for action... 

 Come and join us.

READY TO START YOUR BUSINESS?

Our friendly Battlefield Gurus are happy to help with your project.

Your Battlefield Business: Your Opportunity

Your Battlefield business ownership - ok, so you want to open an interactive entertainment company, do you?

Well, that's fine, just for a moment, let's look at the Seven Major Points of Logic. 

The logic that we think you will want to consider. Massive worldwide demand for our entertainment. Proven and tested with millions of live-action games played. Demand is high worldwide. No effective competition in your area. Paintball and Airsoft are in different markets. You can offer a compelling, addictive, and much-needed entertainment option locally. Further, our live gaming excitement and mobility are a delicious mix. 

Perfect Timing: In business, timing is everything. 

Too early and you'll be exhausted; too late and you'll starve to death. With Battlefield Sports™, you are joining us at just the right time, as demand is growing exponentially. Financially stable company, numerous government awards, and thousands and thousands of media coverage spots all over the world. Enormous repeat business potential. 

Follow our plan, and you'll have customers who will spend thousands with you over the years. Consider the cost of starting a laser tag business. Analyze your return on investment. The lifetime value of a customer with you can be enormous: potentially low acquisition cost, high customer value. Favorable Legal Climate all over the world. In many areas, if gamers want an outdoor combat game, we are the only real choice. We expect this favorable legal status to improve over the next few years. With tremendous company support, you are in business for yourself but not alone. Battlefield Sports™ executives are behind you every step of the way.

We wrote the book on the subject.

 Our team is here to give you new business ideas and seven simple steps to start up your business, whether it is a home-based business or a major theme park and attraction center. Based on our years of experience, we have good ideas, guidelines, and steps for starting a small business and getting it growing. Your Battlefield Business is the very latest home-based small business idea. It is underpinned by the current business trends in gaming technology.  With support from HQ and a network of existing Battlefield Operators around the world, you can embark on your journey as a battlefield operator.

Laser Tag Business Equipment: Laser Tag Gun Range 

        If you want to: Start a business that’s fun & adventure-packed, Attract crowds of customers who want a thrilling, interactive experience, Add a new attraction to your business using the most innovative, combat entertainment equipment. Think back over your life. There are probably five memorable scenes you can remember.

Our goal is to create an experience that ranks among the handful of unforgettable times. That's why we believe in "every game, every gamer" so no matter if you’re from a busy theme park, an established indoor laser tag arena, planning a mobile business, or simply a group of buddies wanting to set up your private club, we believe that EVERY person who comes and plays at one of our battlefields should have a bodacious time.

Imagine creating a new attraction in your community that helps people build a “Wow!” experience. If you are planning a summer camp program and are looking for a new and fun attraction. If you are planning on expanding your Adventure Park.  Or if you are wondering how to keep the tweens or teens off their screens.

Then, do it for yourself. Take the next step... Book a 1:1