Laser Tag Business: Your Passion = Your Profession

The Battlefield Sports Story - A 20 Year Business Dream

Nicole Lander and Peter Lander started Battlefield Sports with a few thousand dollars and an idea: to take a video game and experience it live.

You might have heard their mantra: "You've Seen the Movies. You've Played the Games. Now... LIVE 'Em!".

Two gamers with a dream.

... a vision and the doggedness to make it a reality is the best way to describe the phenomenon that is Battlefield Sports™.

Peter Lander, the co-founder, always wanted to have his own business involved in the live-action role-playing space. 

In the mid-80s, you would find Peter playing almost any kind of game he could get his hands on, Dungeons and Dragons, old console games, board-games, LARPs.

You name it, Peter was playing it.

This love of gaming, combined with his sports career - Peter was a State representative for Table Tennis - fired his imagination. His ideas were running wild in terms of what could be created as a fantastic gaming experience for himself and his friends. A cross-over of sports and games/entertainment. And after almost a decade of financial and technical struggle, finally in the mid-late 90s a real breakthrough!

He met Nicole.

;-)

Pete's wife, Nicole, started her career as a civil servant. 

She too loves gaming. 

She originally played Dungeons & Dragons at University. Then she moved onto strategy video games like Civilization. 

She is the story-teller and marketer of the team. 

So together the couple started Battlefield Sports.

Their first battlefield was in the lush rainforest of northern Australia. Battlefield Sports was the first business anywhere in the world to commercialize outdoor laser tag.

To take the game out of the dark.

The pair are on a mission. 

A mission to help others experience the thrill of video games live. 

Today the Battlefield Sports team has a network of more than 500 Battlefield Operators across 50+ countries.  

Battlefield Sports manufactures laser tag equipment so you can play live gaming scenarios.

Today they lead the company that's an award-winning exporter. 

Your Business Opportunity

Now Peter and Nicole could start to open things up for others, just like you. 

And that's exactly what happened. 

The duo established their first battlefield in his home town of Cairns, Northern Queensland and then expanded into the Brisbane area.

Players started to show up and love the experience, by word of mouth the enthusiasm spread all over Australia. 

Your Battlefield Business: Your Opportunity

Your Battlefield business ownership - ok so you want to open an interactive, entertainment company, do you? 

Well, that's fine, just for a moment let's look at the Seven Major Points of Logic, the logic that we think you will want to consider.

1. Massive worldwide demand for our entertainment. Proven, tested with millions of games played. Demand is high all over the world.
2. No effective competition in your area. Paintball and Airsoft are in different markets. You can offer a compelling, addictive and much-needed entertainment option locally. Further, our live gaming exciting and mobility are a delicious mix.
3. Perfect Timing: In business timing is everything. Too early and you'll be exhausted; too late and you'll starve to death. With Battlefield Sports™, you are joining us at just the right time, demand is growing exponentially.
4. Financially stable company, numerous government awards and thousands and thousands of media coverage spots all over the world.
5. Enormous repeat business potential. Follow our plan and you'll have customers that will spend thousands with you over the years. Consider the cost of starting a laser tag business. Analyze your return on investment. The lifetime value of a customer with you can be enormous: potentially low acquisition cost, high customer value.
6. Favorable Legal Climate all over the world. In many areas, if gamers want a combat simulation outdoors we are the only real choice. We expect this favorable legal status to improve over the next few years.
7. Tremendous company support, you are in business for yourself but not alone, Battlefield Sports™ executives are behind you every step of the way. In fact, we wrote the book on the subject.

Our team is here to give you new business ideas, seven simple steps to start up your business, whether it is a home-based business or a major theme park and attraction center. Based on our years of experience we have good ideas and guidelines and steps for starting a small business and getting it growing.

Your Battlefield Business is the very latest home-based small business idea. It is underpinned by the current business trends in gaming technology. 

With support from HQ and a network of existing Battlefield Operators around the world, you can embark on your journey as a battlefield operator.

 

Laser Tag Business Equipment: Laser Tag Gun Range