Hello! Laser Tag Business Opportunity

Welcome to Battlefield Sports

Have you ever dreamed of starting your own laser tag business, but do not know where to start?

Battlefield Sports can help with our live-action gaming business opportunities. Helping to make your dreams become a reality. Contact us today and get started.

Simply fill in the form to apply to have one of our Battlefield Gurus discuss your business plans about this great opportunity in the laser tag and outdoor recreation industry. Book a 1:1

Nicole Lander and Peter Lander started Battlefield Sports with a few thousand dollars and an idea: to bring a video game to life.

Two gamers with a dream, a vision, and the doggedness to make it a reality are the best way to describe the phenomenon that is Battlefield Sports™

The duo and their team are here to help you get started. Many people dream of launching their own business, but very few actually take that first step.

I totally get it.

The security of a full-time job can feel like a safe harbor compared to the unknowns of stepping out on your own. But here’s the thing: owning and operating your own laser tag business could be the perfect first step for you.

Unlike other traditional business models that trap you into working six days a week, a live-action gaming business is incredibly flexible.

You can start it just on the weekends. It is a fantastic business model, and honestly, it’s just a fun, high-energy way to generate extra income for your family while getting people off their screens and into the great outdoors!

Hey from Peter!

Peter Lander always wanted to own a business in the live-action role-playing space.

In the mid-80s, you would find Peter playing almost any kind of game he could get his hands on, Dungeons and Dragons, old console games, board games, LARPs.

You name it, Peter was playing it.

This love of gaming, combined with his sports career - Peter was a State Representative for Table Tennis - fired his imagination.

His ideas were running wild about what could be created as a fantastic gaming experience for himself and his friends.

A cross-over of sports and games/entertainment. After almost a decade of financial and technical struggle, finally, in the mid-late 90s a real breakthrough!

He met Nicole. ;-)

Hi from Nicole, Lovely to e-Meet You!

As a mom of two, I was losing the battle against screens. I watched my kids’ world shrink into pixels, and I knew I had to do something to get them back outside.

I wanted them to experience "green time" without losing the excitement they found in gaming. When I couldn't find the right solution, my husband and I built it. We created an outdoor laser tag system that combined the thrill of a video game with the physical rush of the outdoors.

The results were immediate: my kids weren't just playing; they were thriving. I soon realized that adventure business owners faced the same challenge—trying to attract a tech-obsessed generation to outdoor venues.

Today, our mission at Battlefield Sports is to give you the tools to win that battle. We help you turn "screen time" into "green time," providing the equipment and strategy you need to create unforgettable adventures and a thriving business.

Don't get me wrong, I love video games as much as the next mom. I love strategy video games like Civilization.

Our first events were in the lush rainforest of northern Australia. Battlefield Sports was the first business anywhere in the world to commercialize outdoor laser tag. To take the game out of the dark.

Peter and I are on a mission.

A mission to help others experience the thrill of video games live. Today, the Battlefield Sports team has a network of hundreds of Battlefield Operators across 50+ countries.

Battlefield Sports manufactures laser tag equipment so you can play live gaming scenarios.

Today, they lead the company, which is an award-winning exporter. Now, Peter and Nicole can start opening things up for others, just like you. And that's exactly what happened.

We established our first battlefield in our hometown of Cairns, Northern Queensland, and then expanded into the Brisbane area.

Players started to show up and love the experience, and, by word of mouth, the enthusiasm spread across Australia. The media then picked up on this "Live Video Game" action, and the news spread worldwide. Today, their live gaming system lets you play both indoors and outdoors.

This system offers a mobile solution, entertainment at a fixed venue, or a rental service.

They started with their first live gaming theme, “Battlefield LIVE,” and later added more themes. Now you can create a live gaming entertainment business with a family-friendly theme, a WW2 theme, or a horror theme - with their system, your only limit is your imagination! With around 100 locations in Australia. And hundreds more locations worldwide.

Now, businesspeople were flying in to meet with Peter and his wife, Nicole, and their staff to see how they could get in on the action. Come and join us. You are looking at the opportunity of the decade, supported by a world-class, award-winning, Aussie tough company, if you are ready for action...

Come and join us.

What sort of insurance do I need to start a laser tag business?

To launch your live-action gaming business with total confidence, Public Liability Insurance is an absolute non-negotiable. Think of it as your ultimate battlefield safety net! Live-action play is all about high-energy, immersive fun, but if an unexpected accident happens. Whether a player takes a tumble or property is damaged, this insurance protects you, your staff, and your investment by covering legal fees and compensation claims.

We are all about getting players off their screens and into the great outdoors, but because outdoor recreation is so dynamic, the insurance market here in Australia has tightened up recently. (As it has also in the USA & UK and elsewhere in the western world.) My best advice? Don’t wait until your battlefield equipment arrives to think about coverage. Partner with a specialized commercial broker early in your planning phase so you can secure the right policy, protect your dream, and be ready to press 'Start Game' on day one!

How do I ensure my playing area is safe for players?

Safety is the true foundation of an unforgettable live-action gaming experience. When you get players off the couch and running around outdoors, a well-managed battlefield keeps the focus entirely on the fun.

Before you trigger the "Mission Start" command from your Master Controller on your first game, you’ll want to complete a simple Battlefield Risk Assessment. Here is your quick safety checklist:

Clear the Terrain: Walk the playing area to identify and remove trip hazards, such as fallen branches, hidden holes, or sharp debris.

Establish Boundaries: Clearly mark the edges of your battlefield using cones or flags, so players know exactly where the safe zone ends.

Deliver a Pre-Game Safety Briefing: Before handing over the commercial laser tag gear, give players a fun, high-energy safety briefing on the golden rules (like "no physical contact," "watch where you're going," and, if you're playing indoors, "no running"). Our laser tag system has a handy "briefing" command that pauses all the gamers while you make your announcement.

My Tip: Think of risk management as a core part of your customer service regime. Local councils and corporate clients will often ask to see your risk assessment before booking a venue. Having a simple, documented safety plan ready to show them proves you’re a top-tier operator who takes care of your community!

Starting a Laser Tag Business Side-Hustle: Can I keep my current job?

Yes! With a part-time laser tag biz, you can keep your current job. Most bookings are on weekends and public holidays.

Of course, you do need the ability to capture leads, such as from a website. Or, if you are a husband-and-wife team, like Peter and me, one of you might be able to answer phone calls during the week. (At least at the start!)

Over 10 Years & Still Going!

We've had some of the gaming guns for over 10 years now & they are still working, pretty good recommendation. They seem to have best option, although we've never tried anything else. The entire concept was great, outdoor laser tag. Our clients love the games, I don't believe we've had more than one or two people since we started go away a bit disappointed. Almost everyone goes away pleased, if not excited & wanting to come back. On the whole, happy with the gaming guns, they've held up well.
Doug, AB, Canada

READY TO START YOUR BUSINESS?

Our friendly Battlefield Gurus are happy to help with your project.

LET'S GET STARTED

Laser Tag Equipment Highlights: Your Battlefield Business, Your Opportunity

Your Battlefield business ownership - ok, so you want to open an interactive entertainment company, do you?

Well, that's fine, just for a moment, let's look at the Points of Logic.

The logic that we think you will want to consider. Massive worldwide demand for our entertainment. Proven and tested with millions of live-action games played. Demand is high worldwide. No effective competition in your area. Paintball and Airsoft are in different markets. You can offer a compelling, addictive, and much-needed entertainment option locally. Our live-action gaming excitement and mobility make for a delicious mix.

Perfect Timing: In business, timing is everything.

Too early and you'll be exhausted; too late and you'll starve to death. With Battlefield Sports™, you are joining us at just the right time, as demand is growing exponentially. Financially stable company, numerous government awards, and thousands and thousands of media coverage spots all over the world. Enormous repeat business potential.

Follow our plan, and you'll have customers who will spend thousands with you over the years. Consider the cost of starting a laser tag business. Analyze your return on investment. The lifetime value of a customer with you can be enormous: potentially low acquisition cost, high customer value. Favorable Legal Climate all over the world. In many areas, if gamers want an outdoor combat game, we are the only real choice. We expect this favorable legal status to improve over the next few years. With tremendous company support, you are in business for yourself but not alone. Battlefield Sports™ executives are behind you every step of the way.

We wrote the book on the subject.

Our team is here to give you new business ideas and seven simple steps to start up your business, whether it is a home-based business or a major theme park and attraction center. Based on our years of experience, we have good ideas, guidelines, and steps for starting a small business and getting it growing. Your Battlefield Business is the latest home-based small-business idea. It is underpinned by the current business trends in gaming technology. With support from HQ and a network of existing Battlefield Operators around the world, you can embark on your journey as a battlefield operator.

Laser Tag Business Equipment: Laser Tag Gun Range

If you want to: Start a business that’s fun & adventure-packed, attract crowds of customers who want a thrilling, interactive experience, add a new attraction to your business using the most innovative combat entertainment equipment. Think back over your life. There are probably five memorable scenes you can remember.

Our goal is to create an experience that ranks among the handful of unforgettable times. That's why we believe in "every game, every gamer," so no matter if you’re from a busy theme park, an established indoor laser tag arena, planning a mobile business, or simply a group of buddies wanting to set up your private club, we believe that EVERY person who comes and plays at one of our battlefields should have a bodacious time.

Imagine creating a new attraction in your community that helps people build a “Wow!” experience. If you are planning a summer camp program and are looking for a new and fun attraction. If you are planning on expanding your Adventure Park. Or if you are wondering how to keep the tweens or teens off their screens.

Then, do it for yourself. Take the next step... Book a 1:1