Nicole Lander and Peter Lander started Battlefield Sports with a few thousand dollars and an idea: to take a video game and experience it live.
You might have heard their mantra: "You've Seen the Movies. You've Played the Games. Now... LIVE 'Em!".
Two gamers with a dream.
... a vision and the doggedness to make it a reality is the best way to describe the phenomenon that is Battlefield Sports™.
Peter Lander, the co-founder, always wanted to have his own business involved in the live-action role-playing space.
In the mid-80s, you would find Peter playing almost any kind of game he could get his hands on, Dungeons and Dragons, old console games, board-games, LARPs.You name it, Peter was playing it.
He met Nicole.
Pete's wife, Nicole, started her career as a civil servant.
She too loves gaming.
She originally played Dungeons & Dragons at University. Then she moved onto strategy video games like Civilization.
She is the story-teller and marketer of the team.
So together the couple started Battlefield Sports.
Their first battlefield was in the lush rainforest of northern Australia. Battlefield Sports was the first business anywhere in the world to commercialize outdoor laser tag.
To take the game out of the dark.
The pair are on a mission.
A mission to help others experience the thrill of video games live.
Today the Battlefield Sports team has a network of more than 500 Battlefield Operators across 50+ countries.
Battlefield Sports manufactures laser tag equipment so you can play live gaming scenarios.
Today they lead the company that's an award-winning exporter.
Now Peter and Nicole could start to open things up for others, just like you.
And that's exactly what happened.
The duo established their first battlefield in his home town of Cairns, Northern Queensland and then expanded into the Brisbane area.Players started to show up and love the experience, by word of mouth the enthusiasm spread all over Australia.
The media then picked up on this "Live Video Game" action and the news carried all over the world.
Today their live gaming system enables you to play indoors and play outdoors.
They started with their first live gaming theme “Battlefield LIVE” then grew and added more themes. Now you can create a live gaming entertainment business with a family-friendly theme or a WW2 or a horror theme - with their system your only limit is your imagination!
Today, just a few short years later, Battlefield LIVE™ is a brand name. With more than 100 locations in Australia. And more than 400 locations worldwide.Now business people were flying in to meet with Peter and his wife Nicole and their staff to see how they could get in on the action.
Come and join us. You are looking at the opportunity of the decade supported by a world-class, award-winning, Aussie tough company if you are ready for action...
Come and join us.
Our friendly Battlefield Gurus are happy to help with your project.
Your Battlefield business ownership - ok so you want to open an interactive, entertainment company, do you?
Well, that's fine, just for a moment let's look at the Seven Major Points of Logic, the logic that we think you will want to consider.
Our team is here to give you new business ideas, seven simple steps to start up your business, whether it is a home-based business or a major theme park and attraction center. Based on our years of experience we have good ideas and guidelines and steps for starting a small business and getting it growing.
Your Battlefield Business is the very latest home-based small business idea. It is underpinned by the current business trends in gaming technology.
With support from HQ and a network of existing Battlefield Operators around the world, you can embark on your journey as a battlefield operator.
If you want to:
Start a business that’s fun & adventure packed
Think back over your life. There are probably 5 really memorable scenes you can remember. Our goal is to create an experience that is one of a handful of unforgettable times.
That's why we believe in "every game, every gamer" - so no matter if you’re from a busy theme park, an established indoor laser tag arena, planning a mobile business, or simply a group of buddies wanting to set up your own private club, we believe that EVERY person who comes and plays at one of our battlefields should have a bodacious time.
If you imagine, creating a business in your community that helps people build a “Wow!” experience. If you have ideas running around your head about all the scenarios you can create.
If you are the kind of person who loves creating gaming experiences for your friends, your family, even for people you have even met yet!
If you have a dream to build your own combat entertainment business.
Then, do it for yourself.
Take the next step... Book a 1:1