Battlefield Sports Press Kit

1. Brand Overview

Battlefield Sports is the global leader in Live-Action Gaming technology.

They were the first in the world to commercialize outdoor laser tag.

Founded on the principle of bringing video games to life, we manufacture rugged, infrared gaming equipment that powers hundreds of businesses across 50+ countries.

Our mission is to move gamers off the couch and into the action, using patented SATR3 (Small Arms Transmitter Receiver) laser tag technology to create immersive, real-time combat games without the mess of paint or the sting of plastic pellets.

2. Fast Facts

Founded: 1999

Headquarters: Brisbane, Australia (with service points in the USA, UK, Belgium)

Core Technology: Patented SATR System (digital radio + infrared)

Global Reach: Exported to 50+ countries

Target Markets: Adventure parks, Summer camps (school camps), Theme parks, Family Entertainment centers (FECs), mobile events, and luxury resorts.

3. Product Ecosystem

Founded: 1999

We provide a durable, robust solution for operators.

The laser tag equipment works peer-to-peer without the need for Wi-Fi or the Internet.

Product

Awesome Cobra
Cobra Striker
Cobra Lite
SATR-Go!
Master Controller & Battle Boxes

Description

Great All-rounder: Balanced weight & range
Designed for indoor, high-traffic uses
Budget version without head sensors
Integrated Scoreboard App
Vital game controller & props

Best For

All-ages
Busy FECs or Indoor Laser Tag arenas
Best for tiny-tots
Real-time game results and stats
Creates an immersive experience

4. Why We're Different

Immersive SFX: Our hardware uses authentic digital sound effects sampled from real-world counterparts.

Real-Time Feedback: Unlike traditional systems, our tech instantly shows the player whether they’ve "hit," "wounded," or "deactivated" an opponent via a localized display & sound effects. Without the need for a central computer system.

Durability: Built from fiber-reinforced polycarbonate, our gear is designed to survive rainforests, deserts, and the rigors of commercial use.

"Video Game" Logic: We incorporate "Objectives" and "Respawn" game mechanics that mirror popular titles like Call of Duty or Fortnite.