Adventure Park & Laser Tag Case Study: Glenworth Valley
Glenworth Valley Outdoor Adventures is Australia’s largest horse riding and outdoor adventure center.
Set just one hour's drive north of Sydney it is a multi-award winning, adventure tourism business specializing in horse riding, kayaking, quad biking, abseiling, laser skirmish (outdoor laser tag) and corporate team building activities.
The center also offers camping, horse agistment, and accommodation across its 3,000-acre wilderness property.
Glenworth Valley has been in business for more than 40 years and employ a team of around 100 staff.
The original horse-riding business started with just 10 horses. But within 10 years the business expanded to become the largest horse-riding center in Australia with 200 horses.
Whilst the group is renowned for its horse riding, they have experienced continued growth with expansion into outdoor adventure including quad biking and laser skirmish activities. In 2016 they opened an Events Center to host weddings, corporate and private functions.
Many famous guests have enjoyed horse riding and the other adventure activities on offer at Glenworth Valley, including:
Adding Laser Skirmish to the core horse riding offering has been good business.
“We run over 300 games a year for over 7,500 customers each year and we have done so for more than 10 years using Battlefield Sports products and services. The support and help from these guys are second to none! The service is extremely responsive and friendly, the products are great, and our customers love them!" said Robin Martini, Activities Manager, Glenworth Valley Outdoor Adventures.
Glenworth Valley provides the perfect backdrop for an adrenaline-charged game of laser skirmish.
Laser skirmish is a team combat simulation game similar to laser tag that is played outdoors. Laser skirmish is like a live-action video game as players shoot laser tag guns with a harmless infra-red beam, with a sensor detecting hits.
The weapons used are realistic in shape and weight and use infra-red technology which is detected by sensors on the player’s head and laser tag gun. Each player’s sensors are attached to their laser tag gun so when they are hit, their laser tag gun is automatically deactivated.
The first team to deactivate all members of the other team wins. As the laser tag guns use harmless infra-red beams, unlike paintball, there’s no mess or nasty bruises.
Laser Skirmish at Glenworth Valley started in 2003 with the Classic System and a small set of 21 units:
In 2014 Glenworth Valley upgraded and expanded its laser tag arsenal to keep up with demand. Glenworth embraced the new digital SATR system and got:
The new additions to their armory proved popular. Later that year they added some more laser tag guns, specifically:
The Cobra SMGs are Battlefield Sports' best selling model.
To discover how outdoor laser tag, also known as laser skirmish, can benefit your multi-activity adventure park contact one of our local Battlefield Gurus.