Good News: The Salvation Army adds Laser Tag to their Marching Orders

How The Collaroy Centre Turned Tactical Laser Tag Into Their #1 Most Utilized Activity -- Engaging Over 50,000 Players...

Case Study: The Salvation Army (Collaroy Centre)

On Sydney's scenic Northern Beaches lies The Collaroy Centre, a unique camp and conference destination.

The Salvation Army (known as the Salvos here in Australia) owns and operates the center.

For over 35 years, the center has welcomed guests seeking adventure, serenity, conferences, and creative workshops.

By integrating outdoor laser tag into their programming, they unlocked an electrifying, high-retention experience that draws crowds nearly every single day of the week.

By The Numbers

* 1988: The current Collaroy Center complex was opened by Australia’s General Eva Burrows.

* 2011: Outdoor laser tag was officially introduced using Cobra laser taggers.

* 2018: System software was upgraded to support advanced, immersive game modes.

* 50,000+: Total participants engaged in laser tag adventures.

The Challenge: Why Traditional Camp Activities Weren't Cutting It (& What They Desperately Needed)

Operating a world-class camp and conference venue requires activities that reliably entertain diverse groups.

All sorts of groups, from school camps and birthday parties to conferences and Mission Groups.

The center already offered traditional outdoor adventures like abseiling, high ropes, archery, and a flying fox.

However, they needed an activity powerful enough to serve as a constant daily programming anchor—one that drives high marketability, minimal logistical mess, and deep personal connections.

SEE THE SUCCESS STORY

The Solution: Deploying the Tech That Prints High-Engagement, All-Weather Action

The Collaroy Centre integrated Battlefield Sports equipment. They ordered the Cobra Tagger in 2011.

They then upgraded their system software in 2018 to supercharge their game offerings.

By introducing this versatile, durable, and weather-independent setup, they instantly replaced outdated alternatives with high-octane, all-weather outdoor action.

"During those years since we opened, Laser Tag has developed into our most popular, most utilized activity. It's very popular! It runs nearly every day of the week, every week," said Steven Carter, Program Manager.

"The way the kids' faces light up when they see the laser taggers and the field is the reason I continue to work in this industry," noted Steven.

The flexibility of Battlefield Sports technology allows the team to run a dynamic variety of immersive game modes that thrill campers of all ages: Capture the Flag, Terminator, and Protect the President.

Key Takeaways

High Daily Usage: Laser Tag is a reliable programming anchor.
Game Variety: Battlefield Operators can play the integrated games or create their own missions.
Participant Growth: 50K+ gamers demonstrate how laser tag attracts and retains visitors.
Meaningful Engagement: Ministry can tie gameplay to deeper values, connection, empowerment, and inclusion.

Laser Tag at the Collaroy Centre

Since 2011, the Collaroy Centre has offered outdoor laser tag using Battlefield Sports' laser tag equipment.

Laser tag games offer participants a thrilling blend of strategy, teamwork, and adrenaline.

The center offers a variety of outdoor adventurous activities onsite, including abseiling, high ropes, archery, and a flying fox (zipline).

Since 2019, laser tag has become the centre's most popular activity, running nearly every day of the week and engaging over 50,000 participants.

The Salvos use the Cobra Tagger.

"During those years since we opened, Laser Tag has developed into our most popular, most utilized activity. It's very popular! It runs nearly every day of the week, every week. The product and service Battlefield Sports provides is amazing and genuinely helps us change the lives of every participant who walks through our gates," said Steven Carter, Program Manager.

From school camps to birthday parties, conferences, to Mission Groups, Laser Tag is always the first choice for some adrenaline in the great outdoors.

"Laser Tag is easily our most marketable and exciting activity. The way the kids' faces light up when they see the laser taggers and the field is the reason I continue to work in this industry," said Steven Carter, Program Manager.

The continuously evolving laser tag technology allows the Collaroy Centre team to run a range of games.

As well as the standard SATR "Capture the Flag" game, the team at The Collaroy Centre runs unique games, including:

* Terminator

* Protect the President, and

* Medic.

Our Most Popular Activity

Laser Tag has developed into our most popular, most utilized activity. It's very popular! It runs nearly every day of the week, every week. The product and service Battlefield Sports provides is amazing and genuinely help us change the lives of every participant who walks through our gates.
Steven Carter, Program Manager

The Impact

Beyond pure adrenaline and skyrocketing participation metrics, the program delivers deep value aligned with the Salvation Army's core mission of transformation and community.

"The product and service Battlefield Sports provides is amazing and genuinely helps us change the lives of every participant who walks through our gates," shared Steven Carter.

"The most important element of the Salvation Army's work is building connections with people first. Connections that bring healing and that bring wholeness. And bring transformation," added Robyn, Salvation Army Officer.

Ready to boost engagement at your camp?

Stop settling for low-turnout activities and endless cleanup.

Equip your fields with the exact system trusted by top adventure centers worldwide.

To learn more about the wonderful laser tag experiences offered by the Salvation Army, visit their website at https://www.collaroycentre.org.au/

See the Package

SEE THE 48 'Cobra Lite' pack