The Code Word Secret

The start of 2026 is no different. It’s easy to get fixated on the day-by-day problems of an operation. There is always a list of things to do, whether that’s managing staff, repairing the laser tag equipment, or chasing down bookings.

Every day brings its own round of challenges; taking these on requires business “tactics.”

Here’s how to lead your operation into 2026, without getting bogged down by the details.

It’s a powerful tool called “Code Word”. 

This word directs every decision for your operation in the year to come.

For our local business, “Laser Tag in a Box”, our Code Word is... "Maximize".

In Australia, we offer rental packs for birthday parties, sports teams, youth groups, and more.

Some of our best customers are vacation cares (think “day camps” for your local summer camps). These centres need to fill every day of the school break with activities for the kids.

Over the summer, that's a lot of activities!

CODE WORD: "PROMOTE"

Sometimes the key issue isn’t your product or even lead conversion.

It’s getting the word out that you exist.

This word keeps your focus on building your database and aggressive marketing.

Maybe this is the year you focus on advertising.  Maybe you commit to running local mobile events at fetes or fairs.

One of the biggest challenges businesses face is getting their names into their audience's minds. It’s time to knuckle down and do some regular old promo!

These days, word-of-mouth is king. People trust recommendations from others more than ads on the radio or TV.

The world is saturated with advertising.

But when someone recommends a product or place, that feels authentic. Their recommendation has weight.

The best way to ensure your customers talk about you after their event is to give them a phenomenal experience.

To refine your customer experience, maybe you need to: 

• Update to the latest software. After all, as a laser tag operation, you need your “laser tag” to be AWESOME! 

• Improve customer service. Are there any pain points your customers have when they come to you?

• Expand your arsenal. No one wants to sit out! If you’re booking out every session, then it’s time to give yourself some room to grow.

 When it comes to laser tag, we always say:
"It’s the more the merrier!”

It’s great for players, too.

The more game time you can fit into a session, the more value for money they get.

Record: How many minutes of gameplay do your players get per hour at your location?

Think: How can you increase that?

Then implement! Some of the best tools for running efficient laser tag events include:

• “Switch Box Teams” is a radio command on the Controller that changes boxes on the Red Team to the Blue team (and vice versa). No longer do your staff need to change the team settings with an IR update. What took a couple of minutes now takes a couple of seconds.

• “Phrases” using phrases delivers clear messages to all your players, no matter how many are at a session. Some of the best include “Drinks Break”, “Change Ends”, and “Session Over”.