According to reports the listing will include details like pricing, images and reviews, will be free of charge will there will also be an enhanced paid for advertising-based option.
It sounds to me similar to the Google "My Business" feature.
Basically it means that battlefield operators can promote their live-action gaming attraction on the new Google "Things to Do" listing.
It also has the potential for activities, attractions and operators to expand their direct contacts with consumers and reduce reliance on, and commission paid, to third-party booking agents.
According to Google itself Searches for “activities near me†have grown over the past 12 months, with specific queries like “ziplining†growing by 280% and “aquariums†by 115% globally. (Read more.)
Now, when people search on Google for attractions like the Tokyo Tower or the Statue of Liberty, they’ll see not just general information about the point of interest, but also booking links for basic admission and other ticket options where available.
Funnily enough, I've have been to both the Tokyo Tower and the Statue of Liberty!
In the months ahead, we’ll also begin showing information and booking links for experiences in a destination, like wine tasting in Paris or bike tours in California.
