Nicole Lander's first foray into the laser tag industry was in 1999 when she opened the first outdoor laser tag club in Australia, which became known as "Laser Skirmish".
She has since gone on to build a thriving and award-winning entertainment company in Australia which has exported to more than 50 countries, "Battlefield Sports".
Nicole shares her journey and business advice.
Nicole began her laser tag business, with her husband Peter, in 1999.
They started with some home-made laser tag guns they sourced via the internet from the United Kingdom and some toys they sourced via eBay which they modified.
They started running outdoor laser tag games, something never seen before in Australia.
This local events business first went by the name "Laser Skirmish" later the duo also added the brand "Battlefield LIVE".
Laser Skirmish runs family-friendly events such as birthday parties and sports team break-up celebrations.
Whereas Battlefield LIVE runs team building activities for adults.
“Our goal is to create a memory that gamers will never forget, and by utilizing our knowledge from the hundreds of thousands of events we've organized, we strive to create something special each and every event. We started with around 50 laser tag guns now have more than 1,000 in our arsenal,” says Nicole.