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Magic Tag

interactive magic games

➡️ Get on the Waitlist

laser tag hire


Bring magic to life in this never-before-seen game of action and adventure!


The Household Name: Harry Potter

No one in the 21st century thinks "wizards" without also thinking "Harry Potter". 

According to Scholastic, "The Harry Potter series has sold over 600 million copies worldwide in 85 languages. (...) The seventh book, Harry Potter and the Deathly Hallows sold 8.3 million copies in the first 24 hours in the U.S. breaking all publishing records (set by previously published Harry Potter titles)."

Despite the first book coming out over 25 years ago, Harry Potter remains a mainstay of kids' media. Movies, video games, special editions, and even cookbooks continue to be made long after the final book's publication.

The Wizarding World of Harry Potter is a themed area spanning multiple theme parks, with another under construction. First launched in 2010 at Universal Islands of Adventure, it then expanded to Universal Studios Florida and Universal Studios Japan in 2014. Another themed area opened at Universal Studios Hollywood in 2016. But the popularity hasn't fallen off. A new iteration is expected to open in Orlando, at Universal Epic Universe, for summer 2025!

Bring some of that success to your door. Give your customers a chance to be a Mage Apprentice (aka a student at a Wizarding School) for a day.

(Kids at Hogsmeade, Image Credit: Universal Studios)

Of course, Harry Potter is hardly the only kids media that focuses on magic. The much beloved Worst Witch series by Jill Murphy began in 1974, with the most recent book published in 2018.

The wide popularity of this children's book series has brought it to the silver screen many times. In 1986, the first book was adapted as a television film. Following this, another adaption in the form of a TV series aired between 1998 and 2001. It inspired two spin-offs, Weirdsister College and The New Worst Witch.

Recently, its most recent adaption introduced the series to a new generation of girls. It aired four seasons from 2017 to 2020.

The Rainbow Magic books were the most-borrowed children's books at libraries in the United Kingdom in 2011. After a fall off in popularity during the late 2010s, the books surged up the trends again during the pandemic. More books continue to be published.

For decades, Disney has been inspiring kids across the world with magical stories. The Tinkerbell Movies (2008 - 2014) achieved massive success. More recently, they have released movies such as Encanto (2021) and Wish (2023). Of course, no one can forget the breakout success of Frozen (2013).

Kids Want Magic, They Want Adventure, They Want Magic Tag!

What people on Tiktok thought after seeing a sneak peak...

 

People all over the world want to try out Magic Tag. One Magic Tag video got more than 2.2 million views and 80,000+ likes! WOW!!

The hype is real!

Join us and offer this world-first live magic adventure.

Innovation from Experience

The brand Magic Tag range expanded on the tried-and-true SATR system from Battlefield Sports. After 20 years in the industry, we've used our expertise to launch a world-first magic game.

This is fully interactive!

Battlefield Sports has developed a world-first game with interactive wands.   Players are "Mages in Training" at a magic school. 

You can have two teams Red vs Blue. Or you can split up the group into four Houses: Red vs Blue vs Green vs Yellow. 

The great thing about two teams is that half the players win every time!

The four-team option is great for large school groups, as they often already have four sporting houses. 

The system supports up to 7 teams at once.

 

 

How Does Magic Tag Work?

 Each mage starts with 5 Magic Shields. Every time they get tagged (with a spell) they lose a shield. When they've been tagged 5 times, they are out of shields - and out of magic!

They will need to go back to their magic chest to restore their magic.

Success Factor #1: Hit Feedback

When a mage tags another, their wand lets them know!

"Tagged" means the mage got their opponent. 

"Eliminated Opponent" means the mage got their opponent as the opponent is now out of shields.

"Already Eliminated" means the opponent was tagged out by someone else (find a new target!)



The most important sound effect for player experience and group management is actually what they hear when they are eliminated!

When a player is eliminated, their wand will say "Shield Lost". 

Sometimes a player will miss this message the first time. Not to worry. Every time they swing their wand after this, their wand will say "Your Shield is Lost, Return to the Magic Chest". 

Now that's helpful!

This sound effect tells the player what their status is and what to do now. That makes group management super easy. 

When it comes to kids, they aren't guaranteed to listen or understand the instructions the first time. With this sound effect, that's not an issue. Their wand lets them know exactly what they need to do to get back into the game.

Success Factor #2: Battle Box

Battle Boxes are devices used to run Magic Tag efficiently. One of the primary jobs of a Battle Box is to restore players' shields. Because players must go back to their magic chest, the game has a natural flow. 

Flow is an important building box of a player's internal narrative. Every kid wants to feel like the hero, but if they can't see their success, they grow frustrated instead.  When the player tags out an opponent, instead of the opponent just standing around waiting they run back to their base. This is a clear visual cue to the player they've achieved something. 

Battle Boxes change the game. 

Because a staff member isn't required to reactivate players, the magic tag system can be operated with very few staff.  Only one staff member is needed up for to 25 players. And with an assistant, a manager can typically handle up to 80 people at once. 

Every Player Plays Every Second   

With the battle boxes, players aren't sitting out or waiting around. Even when tagged out, they have a task (go back to base). This adds to the thrill. Players are never out for long. 

Players not in the game are bored players!


A Versatile Brand

Magic Tag can be adapted to a variety of themes. From fairy parties, to "learn to be a witch" days and wizarding birthdays.


Success Factor #3: Ready to Go Games

Being able to replicate the fun, day after day, game after game, is a vital part of making an attraction work.

Our ready-to-go games are exactly that.

With twenty years of experience, the Battlefield Sports brand has developed games that are easy to set up, simple for the players, and AWESOME FUN! Now that's the winning ticket.

Game Spotlight: Capture & Hold

Capture & Hold is the perfect game to run as part of the Magic Tag experience.

This game is engaging and great for all fitness levels.

The organizer sets up a chest in the middle of the field, equal distance between each team's starting location. 

The mages must get up to the chest and cast a spell on it. When they do this, the chest will start flashing their team's color. 

When the other team captures the chest, it will start flashing its color instead.

The goal of the game is to have the chest for the longest.

One second = one point

This game is a hit with kids & their parents!


Success Factor #3: Play Anywhere 

The Battlefield Sports' Magic Tag is 100% portable. It doesn't require a large central computer to be set up, nor access to electricity and the internet.

 It can be played Indoor or Outdoor. 

 This means, whether you have a mobile operation, or simply want to rework your current location, this is the kit for you!

Success Factor #4: Victory on the Big Screen

Players often come from a game saying "I got you!" or "I got the box!"

That's their narrative, the story of the game as told by themselves to themselves, shining through.

Magic Tag is all about the Team Victory. It's super important to have this because it expands the number of participants who get the added thrill of "Victory!!". If the game has two teams, that means half the players win every round. WOW!

The standard system allows the operator to announce the winning team. The Controller will ask if it should announce the winner, if yes, all the wands on the field will say "Red Team is Victorious" or "Blue Team is Victorious". That way everyone knows who won at the same time. 

Cue the cheers.

With the scoreboard, you can bring the victory to the big screen.

The Scoreboard gives real-time updates throughout the game on the scores, letting any spectators know how well each team is doing. When the game is over, players can come back and find the names of their wands.

The Scoreboard automatically assigns the wands an "alias" if it doesn't already have one (no configuration necessary). 

The most helpful player for each team will have their alias appear on the screen. For Capture & Hold, this is the player that tagged the Capture Box the most number of times!

 

Introducing: eWAND

Excited about Magic Tag? 

Get on the Waitlist!

We'll be sending the waitlist all the updates as they come out. You'll be among the first to know when the Magic Wand is available for purchase.


GET ON THE WAITLIST

 

Still Got Questions? Chat With Us! 

 Find out what we can do to make your operation a success.


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