Laser Tag Guns
Nicole is the co-Founder of Battlefield Sports.
Nicole Lander is a story-teller, entrepreneur, and the co-founder of Battlefield Sports. Before launching Battlefield Sports Nicole worked as a consultant for diverse groups from fire-fighters to attorneys. Her extensive career, includes the role of Editor of Auslink, a trade journal.
A foundation of business administration and corporate communications borne from tertiary qualifications—Bachelor of Commerce, Griffith University, and a Graduate Diploma of Communications, Queensland University of Technology—and a decade in private enterprise, has helped Nicole grow the Battlefield LIVE industry from a niche hobby to a thriving international business.
Nicole has been acknowledged by the Federal Government as a leading business woman in the field of exporting. Nicole's background and knowledge in internet marketing and web design has been crucial in making Battlefield Sports a world class operation, despite limited start-up capital. A sophisticated web presence and an emphasis on search engine optimization have enabled the company to not only capture the majority market share, but create a new live gaming industry.
Having first been exposed to table-top role playing games, such as Dungeons and Dragons back in the 1980s, she moved onto computer simulations and strategy games like Civilization.
For her unique perspective in business and entrepreneurial achievements, Nicole and her business concepts have been featured in the Wall Street Journal, the Financial Review, the Australian, and was the cover story for NETT# magazine as well as many metro dailies.
In 2009, Nicole won the prestigious Telstra Business Woman of the Year (Innovation) for Queensland.
Nicole is the author of many news articles about Battlefield Sports, laser tag equipment, and live gaming.