Nicole is the co-Founder of Battlefield Sports.
Nicole Lander is a story-teller, entrepreneur, and Mom to 2 kids. Before launching Battlefield Sports Nicole worked as a consultant for diverse groups from fire-fighters to attorneys. Her extensive career includes the role of Editor of Auslink, a trade journal.
A foundation of business administration and corporate communications borne from tertiary qualifications—Bachelor of Commerce, Griffith University, and a post-grad qualification, a Graduate Diploma of Communications, Queensland University of Technology. Together with more than a decade in private enterprise, Nicole has helped grow the live gaming sector. She has grown her business from a niche hobby to a thriving international business.
Nicole has been acknowledged by the Federal Government as a leading businesswoman in the field of exporting. Nicole's background and knowledge in digital marketing and web design have been crucial in making Battlefield Sports a world-class operation, despite limited start-up capital. A sophisticated web presence and an emphasis on search engine optimization have enabled the company to not only capture the majority market share but create a new live gaming industry.
Having first been exposed to table-top role-playing games, such as Dungeons and Dragons back in the day, she moved onto computer simulations and strategy games like Civilization.
For her unique perspective in business and entrepreneurial achievements, Nicole and her business concepts have been featured in the Wall Street Journal, the Financial Review, the Australian, and was the cover story for NETT# magazine as well as many metro dailies.