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How much to charge for a laser tag ticket

How Much to Charge for a Laser Tag Ticket?

laser tag tickets Pricing anything, your laser tag sessions included, is something that a Battlefield Operators need to consider carefully.

Your business needs to be sustainable. Your goal is to price your tickets at what you think people will be willing to pay, based on what they except to get out of your event.  

Key things to consider when pricing your tickets are:

  • price on value, but cover your costs - remember you are creating one of their best memories so that's priceless!
  • price in your market - what are other similar entertainments charging?

If, as part of your grand opening, you are running a press day then of course you don't charge anything. Rather the journalists and bloggers expect to be looked after.

If you are organizing an event, be it for regular session or special event such as a birthday party, sport team celebration, bachelor party, or team building exercise, then you'll need to charge accordingly.

One of the key considerations with ticket price is 'no shows'.

If someone has pre-paid for their ticket then this greatly increases the chances that they will turn up.

The laser tag  industry standard for ticket prices is approximately $1 per minute of gaming in an indoor arena and 0.50 cents per minute of gaming in an outdoor battlefield.

Our standard public session is 2 hours in which gamers get 4 x 15 minutes of battles.

If we get a "walk-on" i.e. someone who has not pre-paid then the price of the ticket is $43pp. However, if a gamer pre-pays at least 48 hours before their event then the price drops down to $32pp. There is a sliding scale of discounts, the bigger the group, the bigger the discount. We offer group discounts for large groups (30 plus players) so the price can go as low as $23pp.

In fact Ticketleap, an online ticket tool, found that of the millions of tickets sold online in the last year, the median price for an event up to 3 hours was $20pp.

If you are running a special event, however, such as the recent Friday the 13th "Operation: Zombie Destruction" at Fear Factory SLC then you can afford to charge a premium. Tickets for that event were $15 for a 30 minute experience. Locally we are running a special LARP experience "Scarlett Hollow 2" which is $25pp for a 30 minute experience or $33pp at the door. 

If you are pricing an event that is for a mobile event there are additional price drivers to consider.

  • How many miles do you need to travel to the venue?
  • How long will it take to set up / pack down?
  • How many gaming guns do you want to book out?

Likewise if you have a specific market segment you want to encourage you might offer a special discount. For example you might offer a 5% discount for students. Or if you have VIP customers (customers who have booked 3 or more times previously) you might like to offer them a special discount.

While offering tickets for sale online is popular, not all battlefields have access to the Internet. So offering an over the phone purchase is a good option.

The new "Battlefield HQ" software has a module where you can input special price drivers. In other words, you can set up your own business rules or policies into the software reference table. So if someone is on the phone asking for a price you can give them an answer just a few clicks away.

To find out more about the Battlefield HQ Software, contact your local consultant.