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Gaming Attractions on Zombie Trend

GAMING ATTRACTIONS INFECTED WITH 'ZOMBIE' TREND

The 19th Annual AALARA (Australian Amusement, Leisure and Recreation Association) annual conference recently wrapped on the Gold Coast. More than 300 delegates gathered at Gold Coast Convention Centre, Broadbeach to hear a wide variety of speakers. One of the highlights was the Laser Tag forum.

A good cross-section of Laser Tag Operations from across Australia attended this year’s Laser Tag forum. The central theme of the forum was looking back, what’s happening now, and future trends.

Kate Holmes from Zone gave a brief history of laser tag in Australia. From 1990 to 2007 laser tag in Australia was largely been the preserve of owner-operators, many of whom succeeded with little or no competition. Since 2007 larger corporations such as AMF and Strike Bowling began adding laser tag to their existing entertainment facilities and including it with new venture.

Sam Kelly from Laser Force presented what’s happening now particularly the trend away from stand-along laser tag centres and towards multi-activity facility. Indoor Laser Tag arenas are now combining with Bowling. Outdoor battlefields are now combining with High Ropes courses or Go Kart tracks.

Zombie Craze Benefiting Gaming Attractions

Nicole and Peter Lander spoke on future trends, including the latest Zombie Craze and how it can benefit battlefield businesses right now.

The Hollywood blockbuster World War Z with Brad Pitt and the wildly popular “Walking Dead” TV series are just two examples of the zombie craze infecting the world. 

Even “Game of Thrones” feature zombies as the White Walkers.  The Lander duo explained how, depending on your audience, zombie games can be presented in a variety of ways; from “g” rated family fun, to “r” rated thrilling experiences.


Rob Bradley (AALARA Board) also reported on the progress of state/territory government deliberations and potential impacts on the Laser Tag sector. Rob advised that he was stepping down from the AALARA Board and from the role as chair of the Laser Tag Committee. Nominations were called from the floor for the chair role and Mark Fewtrell from Laser Skirmish CQ was nominated and Mark accepted. Lobbying of the Government continued support of the Laser Tag Industry in the future will continue.

#battlefieldlive | #zombiegames