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Colorful & Chaotic Game Launch in Chile

Colorful and Chaotic Video Game Launch in Chile

splatoon launch in chile Nintendo’s squid-and-ink competitive shooter Splatoon was recently launched in Chile with the help of Battlefield LIVE Chile, as part of a worldwide launch.

Splatoon is a new kid-friendly video game title. It is a multiplayer shooter that replaces guns and gore with squids and paints.

The game pits teams of four against each other doing everything they can to cover the map in paint.

The team with the most paint on the ground at the end of the match wins.

Across Chile, Nintendo sell their video games across the string of shopping malls called Cencosud.

"We approached Cencosud and offered a joint-venture to help launch the video game. We put the emotion into the game the shopping mall. Gamers could play a live version of the game for free," said Carlos.

BFL Chile at Splatoon Launch Coke-a-cola was also an important sponsor at the event donating thousands of sodas.

"The launch was a huge success," said Carlos.

"More than 3,000 people played Battlefield LIVE for free in a live version of Splatoon," said Carlos.

"The event was so successful that the Splatoon game from Nintendo sold out across the Cencosud shopping malls in the first two days. The other malls and stores did not have the same success, obviously, Battlefield LIVE wasn’t there!" said Carlos.

"I was told from Nintendo's headquarters in USA that this was the best launching for Nintendo worldwide. Santiago had the best in pro-rata sales according the planning target depending on the number of people and the purchasing power of each country, and, low in operational costs," said Carlos.

Since the launch in Chile, Nintendo has sold more than 1 million copies of Splatoon.

This includes 476,000 (physical and digital) units in the Americas, 368,000 in Japan, and 230,000 in Europe.

Splatoon Launch with Battlefield LIVE Chile “Ever since Splatoon launched on May 29 in the United States, we’ve seen thousands of people go online to have fun in this colorful, chaotic competition,” said Nintendo of America President and COO Reggie Fils-Aime.

“This milestone puts us in a nice position as we prepare to launch 11 more exclusive Wii U and Nintendo 3DS games before the end of the year, plus amiibo, digital offerings and games from our third-party partners.”