Paintball and Airsoft have a loyal following that is mainly males between the age of 15-30. That's about 90% of their market. The key difference with live gaming is that we are able to bring the entertainment right under the noses of the public. We can travel to where the players are, be it at a festival, a village fair, at a shopping mall, or at our customer's (such as a convention center's) venue.
You can expect players from all of the following categories: Tweens (U13), Teens, Corporate groups, Schools, fund raisers, Carnivals, Xtreme players (e.g. night-time combat missions) women's teams, and more. In fact anyone from 6-67 will be interested in playing. The oldest recorded gamer to date was 88. It's an enormous market and because of the flexibility of our business models you can decide exactly who you want to target and how. For more information on this and other relevant topics, refer to our book "Right on Target."
OK, so I'm convinced that there is a big market for this, but how do I know it will work in MY local area market?
With over 550 customers worldwide with Battlefield Sports' having sold into more than 55 countries and many years in operation we KNOW that if there are gamers in your town then there is a demand in your area.But it is important that you VERY carefully assess the local demographics and consult with us to decide which of our business models you should pursue. Video games have driven the demand for combat games.We are the company of choice in the civilian combat entertainment business.
Believe me, IF you follow our plan you'll have plenty of demand for this activity in your area. However, success in business requires many factors to come together.In part it is your background, capital, values, business skills, purpose and persistence that will make this work for you. We are looking for UNBEATABLE partners to help push Peter's vision around the planet.You'll find a team at Battlefield Sports ready and willing to work with you and encourage you towards the gold medal every step of the way. We believe in freedom, friendships and loyalty and if you do your part you will find us with you every step of the way.
If you are studying business management or entrepreneurship and plan to use a Laser Tag enterprise as a case study then we might be able to help. While Battlefield Sports does not have the resources to undertake individual research for student assignments, you may find some useful info in the new Laser Tag Industry Report. To Download the Report just complete this form and it will be automatically sent to you.
What business models work, and what don't?
Since starting in 1999, Battlefield Sports has trialed many varied business models and marketing techniques. We have run indoor and outdoor locations. We've run pop-up events - both indoors and outdoors. We have run with traditional games and tactical missions.
Here's what we've found works:
Games at events i.e. festivals, village fairs, etc
Fields at existing busy facilities such as convention centers,
FECs, theme parks or adventure parks
Indoor arenas Combining mobile battles at major events to drive business to fixed locations (these fixed locations could be either outdoor forest fields or indoor arenas).
In our experience, what does not work is a stand alone arena or forest field a long, long way from a population-base that is not a tourist destination. A venue without either busy passing trade or the promotional benefits of mobile events or a substantial advertising budget can be challenging to make this type of business model a long term success.
The most important business skill and/or psychological trait is that you need to run a laser tag business is to be teachable. f you enjoy helping other people and are able to lead your business effectively then you will well on your way to success. Where we can, we help you to develop some of these leadership skills by recommending books that have helped us and by attending our seminars, mainly though just stay in contact with us so we can drive the business forward together. We also have the Battlefield Sports University that's got useful resources for Operators. As with any other business, mental attitude and tenacity is crucial, a laser tag business is not an easy path to fast riches. It is, however, a real business that requires passion, focus and teamwork. Our most successful Battlefield Operators are people who really wanted a change of direction in life and wanted to be part of a growing business that also allowed them more time with their family, better health, regular exercise and hyper enthusiastic customers who see them as a hero for bringing this fabulous entertainment experience to their local town or city.
Is it true that live gaming is taking market share from XBOX, Ps3, Wii and other entertainment games?
We complement these products. People love their computer games and then want to try a live experience with lots of other people in a big battle, that's where we (you) come in. There is no doubt we reduce the time people spend playing video games because more of their leisure time is spent outdoors playing the "live" version.
Think video games in real life and you'll have the answer. TENS of thousands will now tell you that our game is the only thing that pulls them away from the PC or XBOX and other consoles... that's big.
That's a tough question because of the time period but we expect that the roughly 2,000,000 players we have now should grow to 20,000,000 in that time.
All the indicators point that way, the demand for electronic sports is getting bigger by the day (the world champion video player earned more than 3 million dollars last year.) and our market continues to grow and grow.
It looks as though we are on the right trend, of course that is only half the battle, the main half is how hard we can work and how smart we can think to capitalize on that. Still, we love to work and we can't help ourselves from thinking and growing, the strategy that Battlefield Sports has deployed seems to be growing stronger by the day, in business as in life, strategy is everything.
Is "Live Gaming" a trend?
The mega trends towards gaming is clear and strong. How long it will keep growing is hard for anyone to predict. And live gaming complements video gaming. To find out more about where the laser tag industry report, complete this form, and we will automatically send you this year's report.
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