Have you designed your Marketing Plan for this year yet? While 2020 has been a year like no other there are still some key consumer spending events that happen throughout the calendar. And you business can leverage on them to help boost your marketing.
To get your creative juices flowing consider a special event for each month during this year.
A way to really boost your Return on Investment is to keep your customers coming back time and time again.
Having a special event to focus on each month that your customers can relate to is a great start.
According to Viknesh Kumar Chief Marketing Officer from Neil Patel Digital the key Top 10 triggers for Consumer Spend in North America are:
Consider how your business can leverage off these special triggers.
Halloween is the obvious one, with zombie laser tag, but you might also be able to benefit for the other nine consumer spending events.
Sure, Mother's Day is unlikely but Father's Day, Graduation and even the Super Bowl are possibilities.
Locally, we have booked many, many "O" Week (the first week of College or University) events.
To kick start the year: make January your fitness boot camp season.
Get out and get active.
In February why not have a Chinese New Year special event.
You could turn it into a treasure hunt where gamers need to find the Red Envelopes around the battlefield.Or run your own "Super Bowl" clan war / tournament type event.
March is often the official launch of the gaming season. Select a the birthday date for your battlefield business such as the last Saturday in March.
Why not add a dog tag to everyone also having a birthday booking that month.
Themed days, April in Australia means Anzac Day.
Organize a special event for your national patriotic day or veteran's day.
May might be a chance for you to focus on the Full Moon with night fighting missions. Find out when there is a full moon at your place then create a special event around that weekend.
June depending on your country's public holidays (or bank holidays), consider promoting a special Father and Son event on Father's Day.
The fourth of July is a big day so gain momentum from your local community marketing with your own event. Graduation day is a big day for students in any country. Depending on the course Graduation could be in various months of the year.
August, for example, ever considered having a Michael day or Christopher day or Jessica day?
Check your player database, and find out your most common gamer's first name.
Run a promotion on Facebook. If that's their name, they get a free mission!
Down under, September has always been our busiest month. Did you know that this is often the busiest month for maternity hospitals? The most popular month for birthdays? Well, it is 9 months after the Christmas / New Year's holiday season!
It is spring and the weather is perfect for outdoor gaming. We have so many sports teams booking in to celebrate their end of year. So go with the flow, if sports club books 20 or more gamers then the organizer plays for free.
October has to be Halloween!
Bring on the zombies!
November might be a Thanksgiving theme with special missions designed around the pioneers.
December, of course, has the Happy Holiday lights and celebrations and gifts.
So why not get a red Santa's hat to identify the V.I.P for your escort missions?
The purpose of your mareting calendar is to engage your gaming community with your battlefield business. So there is always something new and exciting happening at your business all year long. Consider what events are right for your live gaming business throughout this year's calendar.