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Your Marketing Plan for the Year

Let's Make 2023 Your Best Year Yet

#3 Steps To Kick Start Your Business Plans & Goals for the Year 

Take some time to plan your year

Last year is behind us, time to look forward to 2023.

Get together with your business partner or trusted mentor to run through some brainstorming. (It's easier to do this is in a group, but not impossible if it's just you.)

Step #1: Brainstorm & Plan

January is a great time to do a SWOT analysis. A what? You might ask.

SWOT simply stands for Strengths, Weaknesses and Opportunities and Threats.

The first two are things within your battlefield business.

What are you great at? What are your strengths?

What are your weaknesses? What can do you better?

The second two are things outside your business.

Are there some new opportunities you can grab onto?

Are there some economic or government regulations or other things that could be a  threat to your business?

new year plans

Here are some questions to ask to get your ideas flowing .

  • What’s going well in your business right now?
  • What are you proud of?

  • What’s working?
  • What amazing testimonials have you received? What are you wins form the last 12 months?  
  • What are you doing that no one else is? What's your "USP" (unique selling proposition)?

Grab your business partner or trusted mentor and write the answers down.

Yes, a physical piece of paper. Then stick it up on your bathroom mirror or on your office wall. Somewhere you'll see it.

You might think it is a little bit corny. But, many business coaches will tell you the same thing. Why? Because it works.

OK, take some time now and do it!

Step #2: Set Your Goals

Next, consider your goals for 2023.

One might be to grow your email list. Determine how many active email addresses you have on your list right now.

You can't manage what you don't measure, right?

Whatever the number, you can only grow from there!!

If you only have a small list you might want to start out with a free service like Mailchimp. (Free up to 2,000 contacts.)

We use Keap but you might also want to consider Klaviyo or ActiveCampaign, or even Hubspot.

Next go ahead and actually message the people on your list!

Yep, communicate. Sounds simple, but it can be challenging working out what to say, and when to say it.

Well done on actually doing the exercise.You've uncovered your accomplishments over the last year. And reminded yourself and that you have achieved a lot. Then, decide what areas you'd like to see growth in the next year, the next few months.

Break it down, month by month. 

Better still, go day by day.

Say you want to achieve $100,000 turnover this year. That's a big number. But if you break it down to how much you want to bank each day, that's around $250 each day.

That might equate to one event booking per day. (Depending on how much you charge for an event.)

I created an easy worksheet where you can write down what you achieved each day. Then, at the end of the month, you can review what you have achieved. At the end of each month, measure your results. Have you've achieved your goal? Then re-set for next month.

Step #3: Reward Yourself 

Did you do it?

Did you get a win?

Did you achieve the thing you wanted?

Then take a little time to reward yourself!

Yep, go ahead, reward yourself.

It doesn't have to be an expensive vacation. Nope.

It could be that you'll go for a walk on the beach or in a local park.

Or it might be going out to dinner with your partner.

Or watch your favorite show on Netflix. Pretty much anything that will motivate you to stay the course.

Just time out for yourself and those you love.  Time to reflect and reset for the up-coming month.

first quarter worksheet

Summary: Your First Quarter

Trying to plan the entire year can be overwhelming. So let's just focus on the first quarter. Planning is vital to running a profitable battlefield business. Many of battlefield businesses are seasonal.

So if you know that every January you are going to be quiet. Due to weather, because school's out, or because people are simply recovering from the Christmas holidays...

Then you can put some money away during the rest of the year to cover you through the slow month.

This sets you up for success.

And, it removes a lot of unnecessary stress.

Consider this: What do you want to cover during the next 12 weeks?

As the old saying goes, "Shoot for the moon. Even if you miss, you'll land among the stars." (by Les Brown)

Accountability is a great motivator.

Battlefield Operators have a private Facebook group.

Why not post your goals (and your wins) inside the group.

Not a member? You can access this Marketing Quarterly Worksheet via this form.



Have you designed your Marketing Plan for this year yet? While the last 12 months have been like no other there are still some key consumer spending events that happen throughout the calendar. And your business can leverage on them to help boost your marketing.

To get your creative juices flowing consider a special event for each month during this year.

A way to really boost your Return on Investment is to keep your customers coming back time and time again.

Having a special event to focus on each month that your customers can relate to is a great start.

marketing plan for your year

Top Consumer Spending Triggers

According to Viknesh Kumar Chief Marketing Officer from Neil Patel Digital the key Top 10 triggers for Consumer Spend in North America are:

  • Back to College
  • Winter Holidays
  • Back to School
  • Mother's Day
  • Easter
  • Valentine's Day
  • Father's Day
  • Graduation
  • Halloween
  • Super Bowl

Consider how your business can leverage off these special triggers.

Halloween is the obvious one, with zombie laser tag, but you might also be able to benefit for the other nine consumer spending events.

Father's Day, Graduation and even the Super Bowl are possibilities.

Locally, we have booked many, many "O" Week events (for the first week of College or University).

top consumer spending triggers

Marketing Ideas for Your Battlefield Business

marketing plan

January Marketing Ideas 

To kick start the year: make January your fitness boot camp season.
Get out and get active.

February Marketing Ideas 

In February, why not have a Chinese New Year special event?
You could turn it into a treasure hunt where gamers need to find the Red Envelopes around the battlefield. Or run your own "Super Bowl" clan war / tournament type event.

March Marketing Ideas 

March is often the official launch of the gaming season. Select a the birthday date for your battlefield business such as the last Saturday in March.
Why not add a dog tag to everyone also having a birthday booking that month?

April Marketing Ideas 

Themed days, April in Australia means Anzac Day.
You could organize a special event for your national patriotic day or veteran's day.

May Marketing Ideas 

May might be a chance for you to focus on the Full Moon with night fighting missions. Find out when there is a full moon at your place then create a special event around that weekend.

June Marketing Ideas 

June depending on your country's public holidays (or bank holidays), consider promoting a special Father and Son event on Father's Day.

July Marketing Ideas 

The fourth of July is a big day so gain momentum from your local community marketing with your own event. Graduation day is a big day for students in any country. Depending on the course, Graduation could be in various months of the year. But there are usually some popular times to look out for.

August Marketing Ideas 

August, for example, ever considered having a Michael day or Christopher day or Jessica day? 
Check your player database, and find out your most common gamer's first name.
Run a promotion on Facebook. If that's their name, they get a free mission!

September Marketing Ideas 

Down under, September has always been our busiest month. Did you know that this is often the busiest month for maternity hospitals? The most popular month for birthdays? Have a guess why!

In Australia, September means spring. The weather is perfect for outdoor gaming. We have so many sports teams booking in to celebrate their end of year. We like to offer a special deal to bring in sports teams, if sports club books 20 or more gamers then the organizer plays for free!

October Marketing Ideas 

October has to be Halloween! Bring on the zombies!

November Marketing Ideas 

November might be a Thanksgiving theme with special missions designed around the pioneers.

December & Holiday Sesion Marketing Ideas 

December, of course, has the Happy Holiday lights and celebrations and gifts.
So why not get a red Santa's hat to identify the V.I.P for your escort missions?

Your Year Long Marketing Ideas 

The purpose of your mareting calendar is to engage your gaming community with your battlefield business. So there is always something new and exciting happening at your business all year long.

Consider what events are right for your live gaming business throughout this year's calendar.