Brand Activation Marketing
Over the years Battlefield Sports has been part of many brand activations.
Brand activation is to show customers that promises made in advertising are true, really true.
For all sorts of brands, from movie premieres like Divergent, and video game launches like Call of Duty, activations are important.
Activations for gaming companies like Warhammer, and even activations for mega-brands like Nintendo and Microsoft all help move the needle for these household names.
These brands all created an experience for their business’s audience so their customers could experience that brand first-hand.
If you are looking for brand activation ideas, look no further!
Nowadays our job as marketers is to get customers to know, like and trust our brands.
By engaging with customers and enabling them to immerse themselves in an experience, brands are able to foster positive associations and create long-term brand loyalty.
The thing is, customers can only be loyal to brands they remember. A marketer who sets business brands (and their products and services) apart for the rest is in demand.
And by creating a one-of-a-kind experience or a money-can’t-buy experience for a brand's audience is certainly memorable!
Laser tag games, also known as live-action gaming experiences create an emotional connection between a brand & the audience. Customers who engage with a brand are more likely to become long term customers.
The right approach gives your brand long lasting impact.
Brand activations and experiential marketing creates memorable experiences for customers and gives them a chance to really interact with the brand.
Customers come in all shapes and sizes. And so do brand activations.
Brand Activation Examples: Live-Action Gaming!
Imagine Orks. Imagine Imperial Guardsmen. Imagine testing your best war cry!
A world-first, gamers experienced Kill Team live at PAX Unplugged in Philadelphia, USA.
More than 3,000 people played the live-action game version of Splatoonas part of the launch. The event was so successful that the Splatoon game from Nintendo sold out across the Cencosud shopping malls in the first two days.
Since Halo: Combat Evolved debuted years and years ago, Microsoft has continued to create new and exciting versions of the brand in the sci-fi shooter series.
And every time they do a new release launch, they create memorable brand activations.
Each time eager fans line up for hours, for the launch of HALO Reach, Microsoft created a live experience of the game live in Vancouver and Toronto.
The premier of the sci-fi movie Divergent was celebrated with a fan experience outside the Odeon cinema in Leicester Square, London.
And this premier experience didn't just last one night, no!
This premier experience was an entire weekend.
The red-carpet location was transformed into the film’s dystopian setting.
Fans participated in ‘initiation tests’ and ‘dauntless training’, similar to what Divergent’s protagonist Tris Prior does in the movie.
And as reported in Chron, brand activation refers to generating consumer interest by allowing consumers to use a product or experience a service. In this way, the brand's value is "activated," or realized by the consumer, who then connects the value given with the brand and walks away with a strong impression. With enough brand activation work, a core of consumers will have a strong, favorable opinion about the business because of personal interaction and will spread this opinion among others. (source)
Consider how your local live-action gaming business can be part of a unique brand activation.