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With the fast pace of the live-action interactive experience industry, it can be challenging to keep up with trends.
We asked our operators which type of groups drive the most bookings.
A perennial trend: Birthdays and Special Occasions remain the mainstay of many Battlefield Operators' businesses.
In a recent survey Battlefield Operators from seven countries were surveyed.
Almost three-quarters of them said that birthday parties drive the most business to their battlefield business.
Feedback was garnered from the USA, Australia, the UK, the Caribbean, Denmark, Greece and Belgium.
Operators also indicated that certain group types drove the most bookings to their business, including:
"While everyone loves laser tag birthday parties! We've found the groups with the highest average order value (AOV) are bookings from school events or vacation programs, called summer camps in the USA," said Nicole Lander, Chief Fun Officer, Laser Skirmish.
"Birthdays by far especially now. We sell out every weekend with over 90 laser taggers in inventory. There aren't many fun options for kids here in the USA," Andrew Cursio from the Outdoor Laser Tag USA.
What are the most popular group types in your operation?
Birthdays may lead the pack with 74% of bookings, but if you're looking to boost your revenue, school groups and vacation programs are the real game changers.
While birthday parties remain the bread and butter of many operators, bookings from school events or summer camps deliver the highest average order value (AOV).
Focusing on a mix of these group types is key to maximizing your battlefield’s success.
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