Battlefield Poll Results
In a recent survey Battlefield Operators from seven countries were surveyed.
Almost three-quarters of them said that birthday parties drive the most business to their battlefield business.
Feedback was garnered from the USA, Australia, the UK, the Caribbean, Denmark, Greece and Belgium.
Operators also indicated that certain group types drove the most bookings to their business, including:
- Birthday Parties - 74%
- School Groups - 13%
- Summer Camps / Vacation Care - 5%
- Sports Teams - 4%
- Church Groups / Youth Groups - 4%
"While everyone loves laser tag birthday parties! We've found the groups with the highest average order value (AOV) are bookings from school events or vacation programs, called summer camps in the USA," said Nicole Lander, Chief Fun Officer, Laser Skirmish.
"Birthdays by far especially now. We sell out every weekend with over 90 laser taggers in inventory. There aren't many fun options for kids here in the USA," Andrew Cursio from the Outdoor Laser Tag USA.
What are the most popular group types in your operation?
