Winter has come and gone in many parts of the northern hemisphere. The days will start becoming longer and people will want to get out into the great outdoors and enjoy the warmer weather.
Here are seven top tips on how to get your battlefield business ready for spring.
An annual service of your battlefield equipment is highly recommended.While, monthly checks of triggers, sensors, radio feedback, and scopes are advisable and of course that the gaming guns are cleaned weekly.
Take a fresh look at your marketing plan. We published a Marketing Cheat-Sheet which helped battlefield operators determine a marketing calendar.
If you haven’t yet reviewed your marketing actions for 2021 then spring is a great time to get stuck in.
During spring it is a good opportunity to update your social media content. Your battlefield business might have its own brand page on Facebook, Instagram account and Google MyBusiness. It is important to post regularly.
Hubspot found that Facebook business pages with fewer than 10,000 followers posting too many times actually decreased interaction. Companies with less than 10,000 followers that post more than 60 times a month receive 60% fewer clicks per post than those companies that post 5 or fewer times a month. (Source: https://blog.hubspot.com/marketing/facebook-post-frequency-benchmarks#sm.001l31d8a103jew1x5e2qws4pgj42)
So posting once a week on Facebook is a good rule of thumb for most battlefield operators. You can even schedule these posts so they will publish in the future. Whereas Instagram and Twitter work better with a higher frequency.
Keeping your web site content and design fresh is also important. So spring is a good time to update your website.
Go through and take stock of your online content. Are there some words or images or general content on your web site that could be rewritten to sound better or more accurately give your readers an insight into what you offer?Ask yourself, is your brand being represented as to want it to be? Is your brand being advertised as effectively as possible?
Here at our local Laser Tag business, we offer big discounts for people to pre-pay for their tickets. Occasionally, especially when invoicing government departments, we need to book an event under a purchase order and wait for the invoice to be paid after the event. Outstanding invoices can slip through the cracks! Spring is a good time to clean up your finances and chase out those old invoices.
Get the vacuum cleaner out! Get scrubbing! Clean out all your work area. Your workspace will benefit from a good spring clean!Further, you might like to consider whether it would be time to upgrade your office furniture or computers and printers.
Spring is a terrific time to clean up and get prepared for the busy season. With these seven top tips, you will get your battlefield business fired-up. In summary: declutter your textile, service your laser tag equipment, reboot your marketing plan, review your social media, refresh your web site, review your finances, and last but not least clean your office and field or arena.