A panel of experts presented at this year's Small Business Forum. Participants got access to best in class ideas & strategies. The Small Business Forum focused on issues from marketing and website ideas to personnel tactics and finance ideas. The forum panel consisted of Tony Hood, Kathryn Valk, Megan Reid, Nicole Lander, and Jason Wallace, facilitated by Paul Sexton. Get your copy of the ebook "Top 7 Tips for Small Business" just complete the form. |
Tony Hood from Accounts William Buck, gave his insights on the economy and the attractions industry. He said there are three options for business: to be the lowest cost provider, to be a monopoly or duopoly, or to really differentiate themselves in the market. And for the majority of small business differentiation is the only option. Tony mentioned that example of Tiny Teddies as a bonus with each Cappuccino sold at the theme park A Maze ‘n Things on Phillip Island.
Kathryn Valk GM Marketing, from Dreamworld, spoke that most consumers nowadays are seeking an experience rather than just accumulating products. She spoke about the pathway that consumers and marketers walk together. That there are now 5 billion smartphones in the word and they have become essential. There is a myriad of ways of connecting with your customers. Kathryn also recommends profiling your customers so you could really get to know them.
Megan Reid, GM People, both from Dreamworld, spoke on how vital it is for new employees to be inducted into an organization, in particular, that the employee signs off on the business’s Code of Conduct (the expectations of your employees conduct), Bullying & Harassment Policy (legislative requirement), OH&S Responsibilities. She quotes Lee Iacocca “Start with good people, lay out the rules, communicate with your employees, motivate them and rewards them. If you do all those things effectively, you can't miss.”
Nicole Lander, Chief Fun Officer, Battlefield Sports, counted down the Top 7 Tips for Small Business. Her small business tips from go where your customers are, to know what motivates your customers. See right the video of the Top 7 Tips for Small Business. To download the free ebook simply complete the form below.
Jason Wallace, from Strike Bowling, spoke about his company which currently offers bowling, laser tag, karaoke are rolling out a new attraction – escape rooms.
AALARA brought together industry experts from across the nation. The AALARA Small business forum offered participants useful information from marketing and finance to personnel and Small Business Tips. The takeaways could be used immediately in small businesses. It was an opportunity to engage with experts about a range of issues relevant to small businesses.
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