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Weeks of carefully cultivated anticipation—thanks to a strategic pre-launch waitlist—have brought you to this very moment.
Launching a laser tag attraction isn’t just about securing the best commercial-grade laser tag equipment, designing the ultimate battlefield maze, or outfitting your mobile setup.
It's about building momentum long before your first players set foot on the field. One of the most effective ways to do this?
A waitlist.
One of the best ways to harness that excitement is through a waitlist.
While many marketers talk about ads and social media, the psychology of anticipation holds untapped potential.
In this blog, we’ll explore how a waitlist can supercharge your launch and dive into the hidden statistics and techniques to make it work.
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Waitlists aren’t just a practical way to organize bookings—they tap into fundamental human psychology.
Entrepreneur Daniel Priestley says "We want to orchestrate things so we are generating demand and your customers become aware that there's a lot of demand building up.
Say people buy something with they are 90% of the product or service. But to join a waiting list when they might only be 10% sure."
A waitlist builds tension, keeping your attraction top-of-mind while your future customers can't wait for launch day.
Scarcity drives value.
The simple act of showing that spots are limited makes people more eager to sign up.
Research shows that limited-time offers can increase conversion rates by 31%, and waitlists create a similar sense of urgency.
Peter Molnar from Floskdesk defines what is a waitlist.
A waiting list is a powerful strategy for small businesses, helping to stir anticipation and exclusivity for an impactful product or service launch.
More than just a list, it sparks audience engagement by letting businesses share sneak peeks and updates about specific offerings. (Source: How to Create a Waitlist That Builds Hype)
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The same logic applies to attractions like laser tag.
A robust waitlist is a sign of a good launch—it is a forecast of recurring revenue through return visits. Promote your new thing on socials.
For example, we created a short 7-second TikTok previewing our interactive laser tag in a magic wand.
"The clip got 2.2 million views and 80,000 likes," said Nicole Lander, co-Founder, of Battlefield Sports.
"We linked a webpage in our bio to a website that teased the reader with more info about Magic Tag," she said.
"Then asked them to sign up for the waitlist," she said.
Get your followers off the screen and into action!
With a powerful "Link in Bio" waitlist, you can capture subscribers directly from your social profile and grow your email list.
It’s the perfect way to connect the excitement of your social content with the exclusive experiences you deliver through email—building anticipation, engagement, and a loyal community ready for the next mission.
"In this case, we created a landing page inviting people to join the Blaze Tag waitlist," said Nicole.
This linked to a series of short questions that garnered some useful background info about prospects.
Your quiz can ask what features your prospects would like to see.
You can pre-qualify leads, by asking for things like budget; what price point customers would be prepared to pay to either rent or buy the new technology.
Likewise, when you order your custom commercial laser tag equipment package from Battlefield Sports your order normally takes 4 to 6 weeks to build.
Use that time to generate anticipation. Integrate with your social media strategy by launching a countdown campaign.
Post daily or weekly content showing the countdown to your grand opening day. Announce milestones like the 50th sign-up or your first corporate booking.
Not only does this create hype, but people on waitlists are more likely to follow the attraction’s social media channels, creating a cycle of organic growth.
Despite the buzz around Instagram and Facebook, email lists still perform exceptionally well.
Emails used to nurture waitlisted customers have a higher conversion rate than cold social media ads. Plus, customers on your site are already primed for action, making them far more likely to convert to bookings.
Better still, waitlists encourage referrals.
When managed correctly, a waitlist can create a network effect. Companies that reward people for sharing the waitlist can see referral rates climb.
This not only fills your list but builds a loyal, engaged community before you’ve even opened your gates.
Use email drip campaigns to keep participants excited between sign-up and launch day. Share sneak peeks—like drone footage of your game field or behind-the-scenes photos of equipment setups.
Statistics show that personalized email content increases open rates by 26%. (Source: Email Conversion Rates: Campaign Monitor.) Integrate with your social media strategy by launching a countdown campaign.
Post daily or weekly content showing the countdown to launch day, with milestones like the 50th sign-up or first corporate booking.
Great creative!
Waitlists don’t just build excitement—they provide valuable insights into customer demand. If you notice that school groups or youth clubs are signing up in large numbers, you can design specific packages for those segments. Also, tracking geographical data can help you fine-tune your marketing efforts to target local audiences. A study of attraction launches found that businesses using waitlists were able to forecast attendance with 90% accuracy—a huge advantage when planning staffing, inventory, and logistics.
Your grand opening day arrives, and a well-executed waitlist will have done half the work for you. It builds anticipation, creates scarcity, and generates a built-in audience of excited players eager to storm the battlefield. Don’t just wait for customers to come—make them count down the days until they can step onto your laser tag field. Whether you’re launching a forest-based adventure or an outdoor urban battleground, your waitlist will become the backbone of your launch strategy. Here are some example waitlist CTAs for a new laser tag attraction: • “Don’t Miss Out! Join Our VIP Waitlist Today!” • “Click here to secure your spot on the battlefield.” • “Ready to Lead the Charge? Join the Waitlist Now and Be the First to Play!” • “Don’t Miss Out! Be the First to Know When the Battle Begins – Join the Waitlist Today!” Or here’s a longer format example: “Ready to experience the adrenaline-pumping excitement of our new laser tag attraction? Join the waitlist now for exclusive perks, including early access to launch events, VIP game slots, and limited-edition gear. Don’t wait—slots are filling fast!”
A waitlist is more than just a simple list—it’s a launch strategy that builds anticipation, creates urgency, and nurtures a loyal community before your laser tag attraction even opens its doors.
When you promote your waitlist through targeted email campaigns, engaging social media previews, and strategic countdown milestones, you create a buzz that not only excites potential customers but also provides you with valuable operational insights. This information helps you fine-tune your offerings and ensures that your launch is as seamless as possible. Ultimately, a well-managed waitlist can provide the momentum your opening day needs to succeed. So, are you ready to make your grand debut unforgettable with a waitlist strategy that drives both excitement and bookings? Embrace the power of anticipation and watch as your laser tag attraction thrives right from the start!
So, are you ready to make your opening day unforgettable with a waitlist strategy that drives both excitement and bookings?
Are you ready to arm yourself for adventure? Take the Quiz!
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