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Christmas Selling Checklist
It may seem that Christmas is months away, but now is a good time to start planning ahead. This year has been a rollercoaster year. The last 18 months have been the toughest in living memory for many people.
COVID-19 has changed how we live, shop and communicate. And we could all use a bit of Christmas cheer!
As the Corona-virus pandemic brought changes to many aspects of life, new habits formed are likely to shape trends for the 2021 silly season and beyond.
"With the combination of online shopping becoming more popular, the traditional festive period, and fast-growing key eCommerce events like Black Friday and Cyber Monday, we’re expecting to see some of the biggest parcel volumes ever through our network over the coming months," said Gary Starr, AusPost. See the infographic their key dates across the festive season.
So be it parcel deliveries or special events, now is the time to get prepared.
"Black Friday" in the USA (the day following Thanksgiving Day i.e. the fourth Thursday in November) is regarded by many as the beginning of the Christmas party season.
Now is a great time to get ready for your most successful year yet, and get ready for loads of Christmas party bookings.
GWI Research* found that people have been relying on messaging services to keep in touch with friends and family during the lock-down. On average, 46% of global consumers say they’re spending more time using messaging services, with Gen X and Boomer demographics reporting 47% and 40% increases respectively.
Our Laser Tag in a Box website has an online chat service to make messaging easier. This is a free app that can be uploaded to pretty much any website. This free app is called "Tawk.to" -- they even did a case study on how we use it.
With busy Christmas party season on the horizon, now is a good time to plan your party specials. Rather than discounting prices consider what value-add you can offer.
Decide what kinds of promotional offerings that will entice your customers and work well for your battlefield. Be ready to answer the phone call which asked "Do You Have A Christmas Party Special?" or “Do you have any Christmas deals?â€
Whether you plan on rewarding regular customers or marking down ticket prices to attempt to drive up sales, have a clear idea of what packages are a win/win for you and your customers.
Advertise your start dates, end dates, the promo codes/redemption codes. That way you can track which promotion offers you the best return on investment.
With the Christmas party season just on the horizon, it is a great opportunity for your web site to reflect your package offering. Instead of leaving your web design the same that it has been all year consider adding a few festive images to your home page.
Have you tried Canva?
Canva is a terrific, and free, online design tool that makes it super simple to create attractive images. You can even upload photos of your own happy customers, then drag and drop that image and add your text message and voila! A new and fresh Christmas message for your web site.
For those battlefield operators who advertise via print then consider creating a themed landing page to emphasize how much fun your customer's team can have at a Christmas Party your battlefield.
Likewise, if you are running a or Pay Per Click campagin, then direct your audience to a special landing page rather than simply your website home page. The landing page needs to match your PPC ad.
More, take the celebration into the real world. If you have an indoor arena or battlefield HQ why not also decorate your foyer with seasonal trappings and Christmas decorations.
Don't forget you can kick-off your holiday marketing campaign on your social media platforms to let your customers know about your seasonal packages. This means you can replicate your promo on Facebook, Twitter, Instagram, even Pinterest. Engage your customers by posting on social media platforms that you regularly publish on (and even some you don’t).
Running a small business means that you are busy. But if you start now you can give yourself some time. Time to write, design, and edit your message before you publish it!
One of the terrific features of Facebook is that you can schedule your posts. So you can say, post a new image every Thursday afternoon for 6 weeks. Well, you can upload and schedule all of them at once and they will automatically appear on your timeline exact on the time and date you've scheduled them to. This is a great time saver.
Blogging is a great way to engage with your gamer community, as well as boost your search engine content. So include your battlefield blog in your holiday promotional plans.
Finding time to write when things get hectic can be a challenge, so the more you can do beforehand, the better. Just like Facebook, most web site platforms allow you to schedule when your post will be published.
People love to give gifts during the Christmas holiday season. So while the big groups booking at Christmas Parties are a fantastic business, you can supplement your sales with gift certificates. Double passes or Family passes that customers can be redeemed later is an important component of any battlefield business's turnover.
We have posted a could of stories about gift certificates in the past:
The Christmas season is a great opportunity to offer big groups to build morale and celebrate their corporate year with a laser tag group booking. Tis the season to be merry!
Let them know the fantastic benefits they can get with a laser tag Christmas party. Such as building morale and team spirit, having a lot of fun, and best of all capacity for large groups! And if you have an outdoor venue then you can do all this with social distancing!!
If you map out your Christmas Game Plan now then you'll probably be able to take more bookings and entertain more gamers.
So on your mark, get ready, aim... and book in some fun this upcoming Christmas.
'Cause parties, here we come!
* [ SOURCE ] https://www.facebook.com/business/insights/tools/holiday-season
New to the Live-Action Gaming biz? Avoid these #7 rookie mistakes that can cripple a battlefield business in their first year.
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