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Christmas Selling Checklist
It may seem that Christmas is months away, but now is a good time to start planning.
This year has been a rollercoaster year.
The last 18 months have been the toughest in living memory for many people.
COVID-19 has changed how we live, shop and communicate. And we could all use a bit of Christmas cheer!
As the Coronavirus pandemic brought changes to many aspects of life, new habits formed are likely to shape trends for the 2024 silly season and beyond.
"With the combination of online shopping becoming more popular, the traditional festive period, and fast-growing key eCommerce events like Black Friday and Cyber Monday, we're expecting to see some of the biggest parcel volumes ever through our network over the coming months," said Gary Starr, AusPost. See the infographic for their key dates across the festive season.
So, be it parcel deliveries or special events, now is the time to prepare.
"Black Friday" in the USA (the day following Thanksgiving Day i.e. the fourth Thursday in November) is regarded by many as the beginning of the Christmas party season.
Now is a great time to get ready for your most successful year yet and get ready for loads of Christmas party bookings.
GWI Research* found that people have relied on messaging services to keep in touch with friends and family during the lockdown. On average, 46% of global consumers say they're spending more time using messaging services, with Gen X and Boomer demographics reporting 47% and 40% increases respectively.
Our Laser Tag in a Box website has an online chat service to make messaging easier. This free app, "Tawk. to," can be uploaded to pretty much any website. They even did a case study on how we use it.
With the busy Christmas party season on the horizon, now is a good time to plan your party specials. Rather than discounting prices, consider what value-added options you can offer.
Decide what kinds of promotional offerings will entice your customers and work well for your battlefield. Be ready to answer the phone call which asked "Do You Have A Christmas Party Special?" or "Do you have any Christmas deals?"
Whether you plan on rewarding regular customers or marking down ticket prices to drive up sales, have a clear idea of what packages are a win/win for both you and your customers.
Advertise your start and end dates and the promo codes/redemption codes. That way, you can track which promotion offers the best return on investment.
With the Christmas party season just on the horizon, your website is a great opportunity to reflect your package offering. Instead of keeping your web design the same as it has been all year, consider adding a few festive images to your home page.
Have you tried Canva?
Canva is a terrific, and free, online design tool that makes it super simple to create attractive images. You can even upload photos of your own happy customers, then drag and drop that image and add your text message and voila! A new and fresh Christmas message for your website.
For battlefield operators who advertise via print, consider creating a themed landing page to emphasize how much fun your customer's team can have at a Christmas Party on your battlefield.
Likewise, if you are running a Pay Per Click campaign, direct your audience to a special landing page rather than simply your website's home page. The landing page needs to match your PPC ad.
More, take the celebration into the real world. If you have an indoor arena or battlefield HQ, why not also decorate your foyer with seasonal trappings and Christmas decorations?
Don't forget you can kick off your holiday marketing campaign on your social media platforms to let your customers know about your seasonal packages. This means you can replicate your promo on Facebook, Twitter, Instagram, and even Pinterest. Engage your customers by posting on social media platforms that you regularly publish on (and even some you don't).
Running a small business means that you are busy. But if you start now, you can give yourself some time—time to write, design, and edit your message before you publish it!
One of Facebook's terrific features is that you can schedule your posts. For example, you could post a new image every Thursday afternoon for six weeks. You could upload and schedule all of them at once, and they would automatically appear on your timeline at the exact time and date you've scheduled them. This is a great time saver.
Blogging is a great way to engage with your gamer community and boost your search engine content. So, include your battlefield blog in your holiday promotional plans.
Finding time to write when things get hectic can be challenging, so the more you can do beforehand, the better. Just like Facebook, most website platforms allow you to schedule when your post will be published.
People love to give gifts during the Christmas holiday season. So while the big groups booking at Christmas Parties are a fantastic business, you can supplement your sales with gift certificates. Double passes or Family passes that customers can redeem later are an important component of any battlefield business's turnover.
We have posted a blog about gift certificates:
The Christmas season is a great opportunity for big groups to build morale and celebrate their corporate year with a laser tag group booking. Tis the season to be merry!
Let them know the fantastic benefits of a laser tag Christmas party. These include building morale and team spirit, having a lot of fun, and, best of all, capacity for large groups! And if you have an outdoor venue, then you can do all this with social distancing!!
If you map out your Christmas Game Plan now, then you'll probably be able to take more bookings and entertain more gamers.
So, on your mark, get ready, aim... and book some fun this upcoming Christmas.
'Cause parties, here we come!
* [ SOURCE ] https://www.facebook.com/business/insights/tools/holiday-season
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