Gamer Centric Business Planning
Battlefield Operators across the nation, and around the world, continue to show resilience in challenging times by pivoting to new ways of doing business.
As lockdown restrictions continue and, eventually, ease Operators need to consider their stakeholders.
It is an opportunity to talk to the owners and investors of the business, the staff, their customers, and even to government representatives. Yes, in 2020 things have been, and for many still are, tough.
But many operators have been fortunate to apply for Government assistance or other support.
Wage subsidies, small business loans, and other forms of financial assistance have given some businesses the opportunity to reassess their business model.
Now is the time to be agile.
Most Battlefield businesses are at least somewhat seasonal. But finding the time can be challenging as many small businesses have lost some of their employees on furlough.
Ask yourself: can you pivot towards a new business model? For instance, if you have been running indoors with high leasing and rent costs, can you move outdoors? Or are their limits to the number of gamers you can entertain at one time? Perhaps consider adjusting your opening hours. Or asking your landlord for a rent haitus. Are there clever ways you can re-configure your battlefield for social distancing?
You can future-proof your battlefield business by getting the latest live gaming technology. Being able to deliver live gaming experiences that thrill and inspire your gamers will hold you in good stead as the customer buying cycle eventually restart.
So by pivoting and planning, you will hold your battlefield business in good stead to surviving and thriving in the future. In the end we all need to focus on the comebank not on the set back.