Each year, arguably the most prestigious award for business people is judged - the Telstra Business Awards. This award recognizes not just innovative, but the best and brightest in business across the nation.
Nicole has previously won a Telstra Business Award for her innovations. This year she has been invited to be a judge for the business awards.
The word maven comes from the Yiddish "meyvn" (מבין) meaning "one who understands." Nicole Lander was also invited to judge Anthill's SMART 100.
Each year Anthill’s SMART 100 recognizes not just innovative, and unique products, but also ranks products based on their potential to achieve consumer adoption and commercial success.
In 2004 Battlefield Sports was part of this distinguished list, named in the nation's Smart 100. Battlefield Sports was named number 37 in the Smart 100 Readers' Choice Awards.
This year, Nicole Lander from Battlefield Sports was asked to be one of the cohorts of business leaders and innovators - the "Mavens" - who has been tasked with judging the Smart 100 for 2018.
The judging cohort of the Smart 100 are mavens in their field and have created remarkable businesses of their own.
The 2018 cohort features judges from academia and industry with expertise in venture capital, marketing, science and medicine, philanthropy, and technology.
As an expert on innovation and a former Smart 100 winner, Nicole Lander was one of the Smart 100 judges.
According to James Tuckerman from Anthill, a maven also means a person who seeks to pass on this knowledge to others – an intense gatherer of information and impressions, the first to pick up on new or nascent trends and share them.
Mavens play a vital role in the commercial success of new products and services.
Unlike early adopters, who are attracted to any new technology, mavens are more discerning. They are thoughtful in their approach to the adoption of innovations and that is why they are often turned to as trusted advisers.
A successful innovation may be attractive to your average early adopter but mavens are the people who will bring a successful innovation into the mainstream.
As a result, Anthill’s SMART 100 are not chosen simply due to the novel or unique nature of the innovations but because of the potential of each to achieve consumer adoption and commercial success.
With more than 700 nominations and 100 innovations profiled and ranked each year, the SMART 100 Index is the largest awards program dedicated to innovation in Australia.
Nominated innovations were invited to submit a detailed application featuring open-ended questions that focused on how the innovation improves the status quo.
The outcomes of these applications were then amalgamated and short-listed to assemble the Top 100.
To rank the Top 100, the 100 ‘maven’ judges evaluated the entries, across eight criteria.
The judging favored commercially focused innovations.
The combined 'crowd-sourced' wisdom of the maven judges provided the resulting ranked list.
"On behalf of James Tuckerman, we would like to sincerely thank you for being a part of this prestigious competition," said Faye from the Anthill Team.
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