If you are running your own Battlefield Business marketing your services is vital.
There are hundreds, if not thousands, of choices a gamer can make about where to spend their money.
So, getting the word out about your business early and often is a great way to boost your brand. This will give your business the cut through it needs.
Many people start a new business in the new year. And 2020 is no different.
Here are the 5 marketing tips that every new Battlefield Business operator should follow to start marketing their laser tag business like a pro.
Marketing your Battlefield Business centers around getting people excited. It's about showing players why they should be paying for your experience. Your audience is the organizer of an event so pitch your marketing to them.
But over and above the basics, you need to inspire the organizer. Otherwise, they might just order in pizza and watch Netflix.
If you have the latest SATR3 tech then you could use the Battle Royale LIVE icon. These icons are available from the Battlefield Sports University, an online resource for operators who use the Battlefield Sports live gaming equipment.
Alberto from Inkomunikados in Spain changed their Facebook Page's profile image to this icon to immediately garner attention.
Then deliver on what's popular.
If there is one thing that is better than still images, it’s a video!
Take clips of your gamers playing on your battlefield.
These videos can be used to spark interest in your products and services.
(Depending on where you live there may be legislation on taking photos and videos of people, particularly children. We include a cause in our Membership Form which gives permission for us to use photos and footage we take. Tip: check your local regulations, if any.)
The good news is that live gaming lends itself well to creating great video clips.
Check out our Battlefield UNDEAD trailer. This video clip is around 2 and a half minutes.
Check out this trailer from Lasergaming Oxford is less than 2 minutes.
Both run for around 2 minutes, but yours could be shorter. Consider TV commercials they are usually 15 or 30 or 60 seconds.
Your job is to excite and entertain (and explain your style of live gaming). Many people still think "laser tag" can only be that pew-pew game in an indoor arena with neon flashing lights.
The third tip to marketing your battlefield business is to create and publish your own web site.
The web site needs to have these components:
For my Battlefield Business, I use Keap, formerly known as Infusionsoft. (Think of it as the Rolls-Royce of email marketing!)
A good landing page highlights your battlefield business's USP (unique selling proposition). It also gives your potential gamers extra info and links and explanation.
The idea is that you'll build a tribe.
Those customers who simply LOVE what you do.
As mentioned previously, there are lots of apps that offer "landing page" services, such as popular platforms like Unbounce & Leadpages. Go with what works for you and your budget.
Part of the setup of your own website is to buy your own "domain name". This is the name of your DOT COM web site; the idea is that it matches your live gaming business name.
You can purchase a domain name from GoDaddy or another provider.
Just make sure that your web site domain name is the same as your business's name. If your proposed business's names DOT COM domain name is already taken, then consider a new name!
As well as posting updates and "behind the scenes" stories on your own blog, publish on social media. Consider establishing a YouTube channel of your own as well as Facebook and Instagram.
Keep your site and social content fresh. There’s nothing worse than seeing a web page or blog post with the “latest news” from October 2012!
Marketing is an important ingredient in successfully starting up a new or expanding a live gaming business.
In a cluttered market with lots of entertainment options, these 5 marketing tips will help your Battlefield Business stand out from the pack. What are your marketing plans for your live gaming business this year? Let us know in the comments.