Many people start a new business in the new year.
And 2026 will be no different.
Here are the 5 marketing tips that every new Battlefield Business operator should follow to start marketing their laser tag business like a pro.
Tip 1: Create Attention-Grabbing Icons & Images
Marketing your Battlefield Business centers around getting people excited. It's about showing players why they should pay for their experience. Your audience is the organizer of an event, so pitch your marketing to them.
Every event needs:
- an organizer (this could be the Mom or the HR person planning a corporate team-building event)
- who has a group (live gaming is best played with a MINIMUM of 6 people. Your only maximum is the number of gaming guns in your arsenal)
- who has a reason or motivation to book (like, say, a birthday or work event)
- with a deadline (say for a buck's party; it needs to be BEFORE the wedding!)
- and has a budget (you are not a 501-c! In other words, you are not a charity. Someone's gotta cough up some moo-lah, or nothing's happenin').
But you need to inspire the organizer beyond the basics. Otherwise, they might order pizza and watch Netflix.
If you have the latest SATR3 tech, you could use the Battle Royale LIVE icon. These icons are available from Battlefield Sports University, an online resource for operators who use Battlefield Sports live gaming equipment.
Alberto from Inkomunikados in Spain changed their Facebook Page's profile image to this icon and immediately garnered attention.
Or, if you want your icon, jump on FIVVER, and for $5 (or thereabouts), you can get someone to create a cool graphic for you.
Consider what's popular right now in video gaming. What's trending among first-person shooter (FPS) gamers? Look for patterns and themes.
Then, deliver on what's popular.
You can use our most popular game formats like:
Or consider what's popular in your local market as a springboard for live-action games.
Curate at least four or five high-quality images from your battlefield. You can use some of the images in the BFSU Image Library to get started. But you'll want your unique images to stand out from the crowd.
Each image should give customers an idea of your battlefield. Do you have some fabulous battlefield props? Do you have an awesome forest or arena that you play in?
Playtest your live games with real people.
Consider what makes the experience great. Your marketing needs to capture this!
Tip 2: Produce a Game-play Video Trailer
If there is one medium better than still images, it is video.
Take clips of your gamers playing on your battlefield.
These videos can help spark interest in your products and services.
(Depending on where you live, legislation may require people to take photos and videos of people, particularly children. We include a cause in our Membership Form, which permits us to use photos and footage we take. Tip: check your local regulations, if any.)
The good news is that live gaming contributes well to creating great video clips.
Are you running zombie games?
Check out our Battlefield UNDEAD trailer. This video clip is around two and a half minutes.
This video clip runs for around 2 minutes, but yours could be shorter. Consider TV commercials; they are usually 15, 30, or 60 seconds. Short videos are popular. You can repurpose them for YouTube Shorts or TikTok.
While a video trailer is a terrific visual tool for promoting your battlefield, even simple live coverage of your battlefield or arena can be exciting.
You can post these videos on your social media channels, such as Facebook, Instagram, X (formerly Twitter), and YouTube!
These videos can entice organizers to book you.
Your job is to excite and entertain (and explain your style of live gaming). Many still think "laser tag" can only be that pew-pew game in an indoor arena with neon flashing lights.
It may take some time for people to understand what live gaming can mean.
You only have a few seconds to capture your viewer's interest, so make those seconds count!
Tip 3: Build / Refresh Your Website
The third tip to marketing your battlefield business is to create and publish your website.
- Content pages (your evergreen info, such as HOME, About Us, FAQ, Prices, Services/Parties Page)
- Blog pages (your up-to-date news)
- Landing page/s (these are not in the main navigation menu of the rest of the website, but where you direct your Google ads or Facebook ads. Mind you, these Landing Pages can also be done by 3rd party providers!) Landing pages' job is to capture the emails of your prospects so that you can communicate with them later. You'll also need an email app to manage & send your emails. I've used MAILCHIMP for my local volunteer sports club because it is free for your first 2,000 followers.
The website needs to have these components:
For my Battlefield Business, I use Keap, formerly known as Infusionsoft. (Think of it as the Rolls-Royce of email marketing!)
A good landing page highlights your battlefield business's USP (unique selling proposition). It also gives your potential gamers extra info, links, and explanations.
The idea is that you'll build a tribe.
Those customers who simply LOVE what you do.
As mentioned previously, many apps offer "landing page" services, such as popular platforms like Unbounce and Leadpages. Go with what works for you and your budget.
Part of setting up your own website is buying your own "domain name." This is the name of your DOT COM website; the idea is that it matches your live gaming business name.
You can purchase a domain name from GoDaddy or another provider.
Just make sure that your website domain name is the same as your business's name. If your proposed business's name DOT COM domain name is already taken, then consider a new name!
Tip 4: Publish a Media Kit
You'll want to spread the news about your new venture far and wide. The fourth tip is to create a press kit. It is a little bundle of info that you'll have at the ready to distribute to bloggers and journalists.
The Media Kit should include:
- Several high-resolution images (3 to 5; don't go overboard; if the Journo wants more, they'll ask)
- Your logo
- Grand Opening (check out the "grand opening blog")
Tip 5: Get Active Online & Keep Going!
As well as posting updates and "behind the scenes" stories on your own blog, publish on social media. Consider establishing a YouTube channel of your own, as well as Facebook and Instagram. Right now, the biggest growing platform is TikTok. Find the best one for your market.
People love to see people just like them enjoying your products and services. Post images and videos of just that.
Keep your site and social content fresh. There is nothing worse than seeing a web page or blog post with the "latest news" from October 2012!
In Summary / Conclusion
Marketing is important in successfully starting up a new or expanding a live-action gaming business.
In a cluttered market with lots of entertainment options, these five marketing tips will help your Battlefield Business stand out from the pack. What are your marketing plans for your live gaming business this year? Let us know in the comments.
