New Edition of the Laser Tag Industry Report
Experience is the new fun.
The new edition of the Laser Tag Industry Report shows you how new technology changing the live gaming sector.
This report is new for this year. We've researched new and fresh insights. Complete the form to get your copy.
New & Updated Case Studies
The report includes a series of case studies, to name a few there are Microsoft corporate events, video game launches, and theme park attractions.
There is a case study on how a convention center car park was transformed into a gaming labyrinth for a corporate team building experience with an adventure edge for Microsoft's bi-annual Ignite event.
There is a case study of Nintendo's Splatoon Launch in Chile where a shopping mall was turned into a Splatoon battlefield.
Then there is a case study of how Warner Bros. Movie World added "Zombie Termination" for their Halloween Haunt season.
An interactive experience designed for teens and adults, complete with laser guns and zombies (both played by actors and props).
The report also examines the rise and rise of games. It explores new market research and anecdotal evidence, such as the recent convergence between video games and the business of spectator sports. Battlefield Sports has re-invented laser tag games resulting in a brand new “live video game” experience. The Industry Report covers:
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“We redesigned our laser tag system from the ground up to be flexible. If an operator wants to run traditional family-friendly laser tag games, they can. If they want to run fantasy live-action players they can. If an operator wants to go with a horror theme, they can. We have changed the laser tag industry forever. The key element is the variety. There is a convergence between eSports and live gaming.
"The traditional style of laser tag around since the 1980s is now obsolete. Dead, buried and cremated,” said Nicole Lander, co-founder of Battlefield Sports.
But kids have been playing "tag" since year dot. A stick could be imagined into a gun. The game of “chase” where your “it” is perennial.
Laser Tag basically ended the arguments over who was or wasn't hit because the computer sensor on the weapon registered a hit from the infrared beam.
The controversy has done little to dampen the success and longevity of the laser tag industry.
It was not until the end of the 1990s and the early 2000s when Battlefield Sports offered to the market professional laser tag equipment that worked outdoors that laser tag was played outside as part of commercial entertainment experience.
There has also been a trend for Family Entertainment Centers (FEC) and Bowling Alleys to add a laser tag attraction to their existing venues.
Nowadays it is pretty common that laser tag equipment can be easily switched between working indoors or outdoors.
The outlook for the laser tag industry is bright. Especially as new technologies offer new game-play options.