New Edition of the Laser Tag Industry Report
Experience is the new fun.
The new edition of the Laser Tag Industry Report shows you how new technology changing the live gaming sector.
This report is new for this year. We've researched new and fresh insights. Complete the form to get your copy.
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The report includes a series of case studies, to name a few there are Microsoft corporate events, video game launches, and theme park attractions.
There is a case study on how a convention center car park was transformed into a gaming labyrinth for a corporate team building experience with an adventure edge for Microsoft's bi-annual Ignite event.
There is a case study of Nintendo's Splatoon Launch in Chile where a shopping mall was turned into a Splatoon battlefield.
Then there is a case study of how Warner Bros. Movie World added "Zombie Termination" for their Halloween Haunt season.
An interactive experience designed for teens and adults, complete with laser guns and zombies (both played by actors and props).
The report also examines the rise and rise of games. It explores new market research and anecdotal evidence, such as the recent convergence between video games and the business of spectator sports. Battlefield Sports has re-invented laser tag games resulting in a brand new “live video game” experience. The Industry Report covers:
Using the very latest technology, SATR3 features more than 300 emulations and a huge number of new gamer features.“We redesigned our laser tag system from the ground up to be flexible. If an operator wants to run traditional family-friendly laser tag games, they can.
If they want to run fantasy live-action players they can. If an operator wants to go with a horror theme, they can. We have changed the laser tag industry forever. The key element is the variety. There is a convergence between eSports and live gaming. "The traditional style of laser tag around since the 1980s is now obsolete. Dead, buried and cremated,” said Nicole Lander, co-founder of Battlefield Sports.
Over the thirty or so years laser tag has become a staple in family entertainment. It has also branched out into niches such as hard-core civilian mil-sim and horror entertainment. Today there is a convergence of styles with the popularity of eSports and game-play like Battle Royale with live-action role-plays. New technology has meant new entertainment options.
The original 1980s Worlds of Wonder Lazer Tag enabled players to play in daylight in their backyard. It comes in two models a futuristic high-tech pistol and a high-tech rifle. The game was to shoot your friends' sensors that were separate from the weapons. The system also offered accessories like helmets and caps which had integrated sensors and other accessories like sentinels and mines. Worlds of Wonder even created a cartoon called "Laser Tag Academy" to promote their products. And it worked. But the Laser Tag industry had a controversial start. Anyone who was a parent of a young child when laser tag first burst onto the entertainment stage knows first-hand about the controversy. Or if you were a child in the 1980s then you may remember your parents debating whether or not to buy you a laser tag set for Christmas.
Because Lazer Tag was one of the most popular Christmas toys in 1986, particularly in the USA.Pundits said that laser tag glorified gun violence and promoted war-like behaviors in children. But kids have been playing "tag" since year dot. A stick could be imagined into a gun. The game of “chase” where your “it” is perennial. Laser Tag basically ended the arguments over who was or wasn't hit because the computer sensor on the weapon registered a hit from the infrared beam. The controversy has done little to dampen the success and longevity of the laser tag industry.
While the initial Lazer Tag toys worked in daylight, the commercial laser tag industry originally started in dark, foggy mazes with pew-pew pistols and vests. It was not until the end of the 1990s and the early 2000s when Battlefield Sports offered to the market professional laser tag equipment that worked outdoors that laser tag was played outside as part of commercial entertainment experience. Since then the industry has seen a significant decline in stand-alone laser tag facilities. And there was been, in turn, a surge in multi-activity operations. Laser Tag is now part of the entertainment mix with paintball, high-ropes courses, and mini-golf to name a few.
There has also been a trend for Family Entertainment Centers (FEC) and Bowling Alleys to add a laser tag attraction to their existing venues. Nowadays it is pretty common that laser tag equipment can be easily switched between working indoors or outdoors. The outlook for the laser tag industry is bright. Especially as new technologies offer new game-play options.