Spy on your Competitors for Success in the world of Live-Action Gaming
You might not need a shoe phone or umbrella gun, but competitor intelligence is essential for a battlefield operator.
Understanding your competition is like being a secret agent gathering vital intelligence.
Competitor analysis is a valuable tool in the Battlefield Operator's tool kit. It is your secret weapon in ongoing battlefield market supremacy.
Let’s delve into competitor analysis and get a step-by-step approach to mastering it in the live-action gaming industry. Enabling you to outmaneuver rivals, outsmart others, and ultimately claim victory in the marketplace. Armed with this intelligence, you can develop a winning game plan, differentiate your brand, and offer a superior experience to your customers.
Whether you are running a mobile laser tag biz, an outdoor milsim field manager, or an indoor laser tag arena owner, competitor analysis can help you thrive.
Competition in your market can be intimidating, but it is a good thing. The presence of competitors validates your business idea and proves there is a demand for live-action gaming. If others are making a living from it, so can you!
This validation allows you to move forward with confidence, knowing that there is a customer base ready to engage with your business offer.
To effectively understand your competitors, envision it as a series of concentric circles. Your business will have direct competitors, secondary and indirect competitors.
At the innermost level, you have direct competitors – those who offer similar products or services to fulfill the same customer needs and target the same audience as you.
Like for like.
For instance, if you operate a mobile laser tag service, your direct competitors are other mobile laser tag businesses. If you operate an indoor Family Entertainment Center with multiple attractions including laser tag, then it is other FECs.
In other words, direct competitors who offer the same sort of products fulfil the same customer needs and target the same audience.
Next, expand your analysis to identify secondary competitors. These are businesses that offer a similar product and service to your venture, they fulfil the same customer need but cater to a different audience.
For example, as a mobile laser tag business secondary competitors could include mobile bounce houses (jumping castles) as they cater for a younger audience. As a forest laser tag biz, your secondary competitor might be paintball or airsoft fields. For an indoor laser tag arena consider your local bowling alley.
These businesses may not be identical to your offerings but are still competing for the same entertainment dollars. In fact, this is why many paintball fields add laser tag and why game truck businesses offer both laser tag and yard games! It’s a way to expand their audience and capture more market share.
Taking it a step further, explore the world of indirect competitors.
These businesses are serving similar audiences but offer completely different products or services. Escape rooms, cinemas, or theme parks like Disneyland could fall into this category.
They might not be offering live-action gaming, but they are competitors in the broader entertainment landscape.
They too are vying for your customers' entertainment dollars.
The first step in mastering competitor analysis is to compile a list of all the competitors within a 30-minute drive of your service area.
A comprehensive list will serve as the foundation for your research and insights. If you can learn from your competitors then you can differentiate your brand and offer.
I recommend analyzing at least 3 competitions, in-depth, one in each category.
Once you have gathered intelligence on your competitors, it's time to formulate strategies to outperform them.
Consider how you can differentiate your brand and offerings, improve customer experiences, and provide more value to your target audience.
This is not a once-off job; stay vigilant. Competitor analysis is an ongoing process.
Analyze your main competitors and their progress quarterly or bi-annually. Regularly revisit your main competitors to stay aware of their developments and continuously find ways to stay ahead.
In the battlefield sports industry, knowledge is power. By mastering competitor analysis and using the insights to refine your strategies, you can position your business for success and ultimate victory in the competitive landscape.
Take your time to develop your tradecraft.
Remember, just like a skilled spy, it takes time and patience to build your intelligence, but the rewards are well worth the effort.
So, take the first step today. Your mission, should you choose to accept it, is to start your competitor analysis, implement improvements, and never stop refining your strategies.
The battlefield is ever-changing, and victory goes to those who are vigilant, adaptable, and willing to invest in their success.
Competitor analysis is your blueprint for triumph in the world of Battlefield Sports.
It's time to claim your victory!