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Since the first Star Wars movie hit our screens and the first set of dice were thrown in Dungeons & Dragons in the 1970s these popular culture icons have inspired many a Laser Tag venture. Nowadays Laser Tag has cemented its place in our entertainment landscape.
This year, Laser Tag could be just the ticket for your new outdoor adventure business.
Whether you are a seasoned sci-fi fanboy or fangirl or an avid video gamer or are simply passionate about sharing your love for adventure with others, now is a good time to consider the feasibility of starting a laser tag business.
So how do you know if this is a quest worth pursuing? Try starting with a laser tag feasibility study.
This is where you consider your potential customers, potential stakeholders, and even potential shareholders!
Of course, there are many factors to consider when undertaking a laser tag feasibility study, lots of things to consider when opening a laser tag business. No two circumstances are the same.
One of the stakeholders is your landlord (unless you already own the land or building!). But if you own the land/building then you’ll still have the stakeholder of Local Government.
Evaluate your sites, such as an arena or forest field.
Also, consider how much space your arena or your land has for your proposed attraction, and if is there room for future expansion.
Find out what the current zoning is for the land or the commercial space.
How much of a financial cushion will you need as a start-up laser tag business owner? What will happen if you are not 100% full from day 1?
Think about who will be on your team. Will it be family or employees? Are there special labor hire conditions in your region?
This is a biggy. Your potential customers.
When computer games were first introduced to the American public in the 1970s it was marketed as gender-neutral. But, gradually, in the 1980s and 1990s games switched their target to zero in on teenage males.
Likewise, with laser tag, many people think the “gamers†are young teen males.
According to a 2015 study by the Entertainment Software Association of the 155 million Americans who reported that they played video games in 2015, 50.6 million people, or 44% identified as female. Likewise, while role-playing table-top gaming and LARPing (live-action role-playing) have been seen to be predominantly male there are plenty of women who participate. A recent global LARP census conducted by RPG.net last year found that 35% of their respondents identified as female.
Better still a report by Eventbrite found that approximately the same number of men and women participate in Comic-Con. This is a great insight into the potential demographic of your laser tag players, these gals and guys are the ones who are prepared to leave the privacy of their video gaming bedrooms and get out to their local convention center!
According to Forbes magazine not only is there already a pretty sizable audience of female geeks, gamers, and comic book readers out there, but the data also demonstrates that their numbers have been growing rapidly over the past couple of years, particularly among younger women.
The popularity of video games and role-play gaming has attracted many players to also enjoy laser tag.
And many of these geeks and gamers are now having children of their own. Children who would love to have a laser tag birthday party!
Consider your local area and local demographics. Do some market research, and think about what over-entertainment options are in your local region.
As part of your laser tag feasibility study, you’ll need to consider your venue's distance from your population base or tourist center. Indeed think about the size of the population center or how many tourists your town entertains. Is this seasonal?
Who is your target market and where are they coming from?
Who are your competitors, and how high-quality are their services compared to your projected business?
All good questions.
This is one of the most common questions our consultants are asked from would-be Battlefield Business operators. Just crunch the numbers and go for it! As a new operator, you plan to get X number of laser tag guns and plan to be open X number of hours per week. Say you plan to get 40 gaming guns (with the usual accessories) you plan to be open 7 days a week from 10 am to 10 pm and charge $20 an hour. It should be simple arithmetic.
Right?
Well, it is not always that straightforward. So that is why it is a good idea to consider a laser tag feasibility study. Once you are confident then you can make a start. We are here to help. Laser Tag as combat entertainment is a popular, growing field. If you want to be a part of it, then book a consultation today.
Once you have done your laser tag feasibility study the next step request an obligation-free consultation with one of our qualified representatives so you can develop a laser tag business plan. If you are based in North America or Australia we can even help you with financing options.
When your business plan is complete and the funds are locked in, the next step is to get the word out there about your new laser tag business! This is where our customer resource the Battlefield Sports University is vital.
It can help you with marketing plans, marketing collateral, and help with ideas to promote your grand opening.
Want to get started? Click here.
Sources
http://www.mtv.com/news/2683640/geek-media-numbers-breakdown/
http://larpcensus.org/home/en
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