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Laser Tag Feasibility Study

Get Started with a Laser Tag Feasibility Study

 

Since the first Star Wars movie hit our screens and the first set of dice were thrown in Dungeons & Dragons in the 1970s, these popular culture icons have inspired many a Laser Tag venture. Nowadays, Laser Tag has cemented its place in our entertainment landscape.


 

Key Takeaways

  1. Evaluate Stakeholders & Resources:  Assess your site, zoning, team, and financial needs. (Or if going mobile, your local area.) 
  2. Know Your Audience:  Research local demographics, competitors, and market demand.
  3. Plan for Profitability:  Crunch the numbers, create a business plan, and leverage expert resources for marketing success.


 

start a home based business this year

Laser Tag could be just the ticket for your new outdoor adventure business this year.


Whether you are a seasoned sci-fi fanboy, fangirl, or an avid video gamer, or are simply passionate about sharing your love for adventure with others, now is a good time to consider the feasibility of starting a laser tag business.

So, how do you know if this is a worthwhile quest? Try starting with a laser tag feasibility study.

This is where you consider your potential customers, potential stakeholders, and even potential shareholders!

Of course, there are many factors to consider when undertaking a laser tag feasibility study and many things to consider when opening a laser tag business. No two circumstances are the same.

 

There are three components of commercial laser tag equipment. Specifically, you will need a set of laser tag guns, a controller, and some battle boxes. Optionally, you will also need the live-action gaming scoreboard.

The laser tag guns come in sets where 12, 24, or 48 play at once. Each set comes with a spare tagger. The taggers have an integrated red-dot scope, a headband, and a heavy-duty rechargeable battery. 

Next, you will need a Master Controller. The controller is the hub of the system. This unit issues commands like global start/stop, can set the game timer, and much more.

Finally, the laser tag system works best with some battle boxes. Battle boxes are game props that level up the gameplay. They can be set to act as a respawn point, an electronic flag, or a supply crate (which issues better weapon emulations or extra ammo).

The three parts of the laser tag system, the taggers, the controller, and the boxes, work together to create an immersive experience.

 

NEW BUSINESS FEASIBILITY STUDY

Laser Tag Feasibility: Stakeholders 

 One of the stakeholders is your landlord (unless you already own the land or building!). 

But if you own the land/building, you will still have the Local Government stakeholder. Evaluate your sites, such as an arena or forest field. 

 Also, consider how much space your arena or land has for your proposed attraction and whether there is room for future expansion.

Find out the current zoning for the land or the commercial space.

 

Laser Tag Feasibility: Shareholders

How much financial cushion will you need as a start-up laser tag business owner?

What will happen if you are not 100% full from day 1? Think about who will be on your team. Will it be family or employees?

Are there special labor hire conditions in your region?


Laser Tag Feasibility: Customers/Demographics

This is a biggy—your potential customers.


When computer games were first introduced to the American public in the 1970s, they were marketed as gender-neutral.

However, in the 1980s and 1990s, games gradually switched their target to zero in on teenage males. Likewise, with laser tag, many people think the “gamers†are young teen males; according to a 2015 study by the Entertainment Software Association of the 155 million Americans who reported that they played video games in 2015, 50.6 million people, or 44% identified as female.


Likewise, while role-playing tabletop gaming and LARPing (live-action role-playing) have been seen to be predominantly male, plenty of women participate. A recent global LARP census conducted by RPG.net last year found that 35% of their respondents identified as female. Better still, a report by Eventbrite found that approximately the same number of men and women participate in Comic-Con.

 This is a great insight into the potential demographic of your laser tag players. These gals and guys are the ones who are prepared to leave the privacy of their video gaming bedrooms and get out to their local convention center! 


 According to Forbes magazine, not only is there already a pretty sizable audience of female geeks, gamers, and comic book readers, but the data also demonstrates that their numbers have been growing rapidly over the past couple of years, particularly among younger women. The popularity of video games and role-play gaming has attracted many players who enjoy laser tag. Many of these geeks and gamers now have children of their own—children who would love to have a laser tag birthday party! Consider your local area and demographics. Do some market research and consider what over-entertainment options are available in your region. 

 As part of your laser tag feasibility study, you must consider your venue's distance from your population base or tourist center.


Indeed, think about the size of the population center or how many tourists your town entertains. Is this seasonal? Who is your target market, and where are they coming from? Who are your competitors, and how high-quality are their services compared to your projected business? All good questions.


 

Free Online Tool

How much cash you can generate depends on the number of laser taggers (gaming guns) in your arsenal, how often you use them, and your ticket price.

Let's run some numbers...


 

Ask Yourself: Given Your Investment & Your Circumstances, Will I Make Money?

This is one of the most common questions our consultants are asked from would-be Battlefield Business operators. Just crunch the numbers and go for it! As a new operator, you plan to get X number of laser tag guns and be open X hours per week. Say you plan to get 40 gaming guns (with the usual accessories) and be open 7 days a week from 10 am to 10 pm, charging $25 an hour.  It should be simple arithmetic.


Right?

Well, it is not always that straightforward. That is why it is a good idea to consider a laser tag feasibility study. Once you are confident, you can make a start. We are here to help. Laser Tag as combat entertainment is a popular, growing field. If you want to be a part of it, then book a consultation today.


Next Steps

Once you have done your laser tag feasibility study the next step request an obligation-free consultation with one of our qualified representatives so you can develop a laser tag business plan. If you are based in North America or Australia we can even help you with financing options.

When your business plan is complete and the funds are locked in, the next step is to promote your new laser tag business! This is where our customer resource, Battlefield Sports University, is vital. 

It can help you with marketing plans, marketing collateral, and help with ideas to promote your grand opening.

Want to get started? Click here.

Sources

http://www.mtv.com/news/2683640/geek-media-numbers-breakdown/

http://larpcensus.org/home/en


 


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