Gamer Centered Entertainment
Battlefield Sports is keen to keep up with the business trends in the live gaming sector.
We surveyed live gaming business operators from six countries as to which are the best sources of new business and new bookings for their live gaming business, here are the results.
KEY Result: The best source for new business is Word of Mouth / Referrals.
In a recent survey Battlefield Operators from six countries were surveyed.
Almost three-quarters of them said that word of mouth, or referrals, were the best source of new bookings to their live gaming business.
Feedback was gathered from the USA, Australia, the UK, the Caribbean, Denmark, Greece and the Netherlands
Here are the results of the battlefield operators poll:
"Percentage-wise most of our bookings come from people re-booking. But a close 2nd is SEO / Internet Search. We get a lot of web traffic due to our blogs / content marketing. Then 3rd is WOM," said Nicole Lander, Chief Fun Officer, Laser Skirmish.
What is the best marketing for your entertainment business has been a challenging question for many small businesses! Basically you will want to decide a few things:
In our local business our ideal customer has been the Mom (or sometime the Dad) of a 8 to 13 year old boy who's looking for a birthday party idea.
Since we have come out of lock-down bookings have been drive more from Teachers looking for end of term school events or school camp activities. We are unique because we can solve the problem of "what to do" especially with very large groups.
For example, we had a school booked in for 60 PAX and the day before they bumped the numbers up to 108 PAX.
In our local operation we have the capability that all the students can be engaged at once.
So.... so far we've know who we are serving (which target audience) and we know how we can serve them uniquely.
The next, question to answer is how to get their attention. How to get eyeballs onto your product/service. There are loads of different ways:
We've tried pretty much all of them! Right now Facebook groups have a lot more traction than regular Facebook business accounts. As well as this Facebook group for Battlefield Operators, we also have one for our B2C customers -- https://www.facebook.com/groups/294925654804168
We have always found email marketing has worked well. So you advertise, send them to a squeeze page and offer a "lead magnet" (you've probably download one of mine in the past!) and they work through the funnel, with up-sells and thank you pages. Then you send the prospect a series of email messages automatically.
I've found that this year, perhaps more than in the past, customers are seeking to create "moments of value". In other words they are not necessarily looking for the cheapest.
People want value.
And they want to create special moments and experiences that they'll never forget. We for our local rental product, for example, when someone rents some taggers, they can a bundle of extras included. These extras are not a big overhead on us but boosts the value perspective to the customer.
You literately give them a stack of value.
What are the best ways to drive new bookings in your live gaming business?