Here's an idea should be in the arsenal of every battlefield business operator, especially as we countdown to the holiday season: gift certificates!
Gift certificates are easy, cheap, and most of all effective promotional tools for your battlefield business.
Done right, it can boost your sales.
Battle Fun Laser Skirmish is just one battlefield operator who uses gift certificates.
Certificates can be promoted for bar mitzvahs or bat mitzvahs, quinceañeras, and of course birthdays. In fact, gift certificates can be used for any big occasion. And gift certificates are especially effective leading up to the "Happy Holiday" season.
You can send a gift certificate to reward your most loyal customers, or to give one as special recognition to an employee.
Gift Certificates are also great for prize giveaways at your local village fair or school fete to promote your primary business. The might encourage someone to test out your battlefield business who might not have even considered you otherwise.
We usually send out a one-person pass for our local Laser Skirmish two-hour public session. This certificate is valued at $50pp. Most times the customer will bring someone along.
The reason why we offer this particular session is that it is a public session there are likely to be other, paying customers. Of course, you can select a product add-on or some other service that is profitable.
What you promote are the items you are likely to sell more of.
It is a good idea to display a small poster of your Gift Certificate offer (e.g. A4 or letter size) on the back of the door of your washrooms.
I love this! The walls of your humble toilet mean you have a captive audience!
Or if you have a gift shop or other place that your gamers congregate then use every available wall space to help contribute toward generating more sales.
And Gift Certificates are an excellent way to do just that.