The countdown to this year's holiday season is on.
The holidays are the perfect time to drive sales, attract new customers, and reward loyal patrons. Gift certificates are a simple and effective way to do all three.
Whether you run a laser tag arena, a forest battlefield, or a mobile adventure business, gift cards can be a powerful weapon in your marketing arsenal.
Gift cards aren't just a trend; they're a proven way to increase engagement, boost revenue, and keep your business top of mind during the busiest season of the year.
Gift certificates are versatile and effective. Many battlefield operators around the world use gift cards to drive holiday sales, promote their services, and reach customers who might not have considered their venue otherwise.
Gift certificates can be offered for birthdays, bar mitzvahs, bat mitzvahs, quinceañeras, or any big occasion.
They’re also great for employee rewards, prize giveaways at local fairs, or as special recognition for loyal customers. Pro Tip: A one-person pass for a public Laser Skirmish session is a popular option—customers often bring a friend, creating extra exposure and sales.
Operators can design their own virtual gift certificates for online download.
Custom platforms include:
Legal Reminder: Please check your local laws regarding expiration dates, fees, and the handling of unused gift cards.
Even if you operate outdoors or with a mobile setup, you can still advertise your gift cards. Consider:
• Displaying posters in bathrooms or high-traffic areas—your “captive audience” will see it!
• Using flyers in gift shops or lounge areas.
• Attaching magnets or flyers to trailers or vehicles for mobile businesses.
• Create a dedicated webpage for gift certificates (even if orders are via phone or email).
• Post about gift cards on social media platforms like Facebook, Instagram, or Pinterest.
Maximizing visibility, both in-person and online, helps ensure that customers are aware of gift certificates being available.
According to Statista, the gift card market in the USA alone is worth more than $200 billion in 2025.
Jill Standish from Forbes says, "Gift cards are here to stay and will likely remain top of holiday shopping lists for many years to come. It’s a market already worth millions – and showing no signs of slowing down. By making gift cards easy to purchase, use, and manage, retailers have a tremendous opportunity to acquire new customers, strengthen relationships with existing ones, and ultimately, drive a festive boost to the bottom line."
In summary, gift certificates help:
• Increase sales during peak season
• Introduce your venue to new customers
• Encourage repeat visits from loyal patrons
By offering a tangible, flexible, and easy-to-redeem product, you provide value while boosting your bottom line.
This holiday season, gift certificates are an easy, effective way to drive sales, reward your audience, and grow your business. Start promoting yours today!
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