Event DNA: Successful Building Blocks for Laser Tag Bookings

Sounds almost too good to be true, right?

I quit my sensible government job to move to the tropics and start playing laser tag in the rainforest.

At the time, it was bonkers!

Stark Raving MAD.

Before us, laser tag had always been played in pew-pew, dark, foggy mazes.

We took the fun outdoors.

And how are we still, today, a generation later, getting paid for people to play games?

We discovered the DNA to get a steady stream of bookings.

The secret?

Every event has three common factors: a budget, a deadline, and an organizer. These are the basic elements, building blocks, and the DNA of successful bookings in your Battlefield Operation.

Laser Tag Booking Secrets

By aligning your laser tag offerings with the "Event DNA" of budget, date, and organizer focus, you can increase successful bookings for your Battlefield Operations.

Ask yourself: "What sort of event are you offering?"

 Laser Tag is perfect for events like:

• Kids birthday parties
• Fetes or town fairs or festivals
• Corporate team building
• School events like end-of-term celebrations
• Summer camps (or School Camps) 
• Coming-of-age events like Bar Mitzvahs or Quinceañeras
• Religious gatherings like Confirmation or Youth Group events
• Other special milestones include graduation or the end of the sporting season.

Element #1: The Budget

Setting your prices to meet the market you are targeting is important.

It is all about making memories and marking milestones with groups. Our laser tag brand works exceptionally well with big groups. 

At one end of the spectrum is the corporate team-building event. These events naturally include extras, such as trophies, camouflage outfit rental, or catering. 

The kids' party market is the budget-conscious. Kids' birthday parties are price-sensitive, so a budget offering may suit them better.

Because laser tag is traditionally a "special occasion" entertainment business, you will likely be busier on Friday, Saturday, and Sunday. Therefore offering a discount on parties from Monday to Thursday is a great idea.

But remember to maximize your busiest times first! Don’t advertise weekday discounts if you have excess capacity at peak times such as the weekends or during school holidays/vacation periods.

Alternatively, if you are a mobile or outdoor laser tag business, you might only pay rent when using your facility. In this case, you might have a minimum number of pre-paid players to open a session.

Ticket pricing strategy is an art and science. Check out our blog on laser tag ticket prices.

Element #2: The Date

The second key element to successful event bookings is the date or deadline. 

The date is critical to getting over procrastination

A lot of people would like to play laser tag "one day" but without a reason to do it NOW, that day may never come.

For example a birthday party needs to happen near the kiddo's birthday date.

For instance, a Buck's or Hen's Party needs to happen just before the wedding date.

And and end-of-the-year/Christmas parties usually are booked towards the end of November and before Christmas Eve. (Mind you, we've done some Christmas Parties in January, so you never know!)

Element #3: The Organizer

Conclusion: Successful DNA of Events