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People often ask, "Why don't my posts appear in the Facebook newsfeed?" or "Why don't more people see my posts?"
Why?
Because Facebook's algorithms decide which posts are shown to which users.
Facebook itself offers hints and tips on how to build a Facebook Page -- https://www.facebook.com/business/pages
It's good to know that there are two different types of algorithms, depending on whether you are using your
Facebook Page (business).
The same goes for people who interact with your posts. Say your sister always comments on your updates or photos. Because she interacts with your content, your posts will appear more frequently in her newsfeed.
On the flip side, if you never interact with an old friend from school on Facebook, you’ll rarely see updates from them.
That doesn't mean you'll never, ever see posts from them. If they post something that
s earning a lot of interaction from their close Facebook friends (like getting a new job, getting married, or having a baby), that post will likely appear in your feed.
The Facebook Page algorithm is quite different than the one for Profiles. Posts on your Facebook Page can organically show up in your followers’ newsfeeds if your content is amazing and people interact with it immediately.
But unless they interact (like, react to, comment on, or share) with your content within a few hours or even within a few minutes of you posting it, Facebook's algorithm may hide your post,, and no one will see it.
They do this because they want you to pay for visibility through Facebook Ads as a Business Page and presumably running a business. But there is a way to help you build that engagement.
My three-step framework, "The 3 C's," is about building momentum.
Your goal is to create one thing (photo, video, or conversation), contribute to one thing, and circulate one thing once a day. If you build a loyal group of followers who love your stuff, they'll share it, and the algorithm will work to your benefit.
Download the new "3 C's Framework" for tips on growing your Facebook page (and other social media channels).
According to "Marketing to Mothers" author Katrina McCarter, 80% of Australian moms are members of a private Facebook group today, up from 66% in her study three years ago.
These groups can have thousands, even millions, of members. Groups are an opportunity to build relationships with a community of mothers. So see if you can help and add value to your local Mother's Facebook group.
Build relationships, and as a result, you may build your socials.
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