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A celebrity endorsement can help you create an emotional connection to your live gaming brand. In a crowded market teeming with a plethora of entertainment options, celebrity endorsements can help your brand stand out from the crowd.
Manufacturers of cars and clothing, laser tag equipment, and everything in between have sorted out famous people to help promote their products.
Most often the celebrity appears in a television commercial or makes an appearance at a launch event, but even simply being known to use a particular product will help catapult it to the stratosphere of popularity.
There is good evidence to support that celebrity endorsements can skyrocket a product from obscurity to statewide or even nationwide recognition.
"McLeod's Daughters" television star, Simmone Jade Mackinnon aka Stevie Hall, and screenhunk, Aaron Jeffery who played bad boy Alex Ryan teamed up with the rest of the cast for an on-screen battle as a unique way to celebrate their characters' stag and hens' celebration.
Re-runs and streaming sales of the TV drama have continued the benefits of this celebrity endorsement. Reporter Ben Dark from prime time travel show "Getaway" is well-known as a cheeky and lovable rogue who is at home roving around the Australian outback on horses and motorbikes and presenting at Black-Tie events.
His review of "Laser Skirmish" kick-started the sport's popularity in Australia. The local website received 70,000 hits the first hour after the show went to air.
Famous tough guy Dolph Lungren recreated the movie magic using SATR gaming guns. Famous for his roles in action movies like Universal Soldier, Rocky, and 007, as well as the sci-fi classic Johnny Mnemonic, Dolph's reality TV show "Race to the Scene" pits teams against each other in a challenge that re-create memorable movie moments.
What do you get when you cross reality TV with the best movie scenes of all time?
A competition hosted by Dolph Lundgren. The show called "Race to the Scene" pits teams against each other in challenges that re-create memorable movie moments. Famous for his roles in Action Movies like Universal solider, Rocky, and 007, as well as Sci-Fi classics like Johnny Mnemonic, Dolph this week adds a new feather to his cap, TV show host. In each episode, two-person teams compete in a contest inspired by Hollywood blockbusters.
The competition consists of pairs of contestants who race to and from actual movie locations as they compete in challenges and stunts inspired by memorable movie moments. The premiere show features the famous scene from Terminator 2.
Remember that famous canal chase from James Cameron’s Terminator 2: Judgment Day (1991) where the Terminator in a huge truck is chasing the boy John Connor on a motorbike? Dolph, the contestants, and his crew recreate the movie magic using our SATR gaming guns.
Race to the Scene show pits contestants against one another racing to and from iconic movie locations and participating in competitions inspired by some of the biggest blockbuster movies of all time, from Transformers to E.T. the Extra-Terrestrial, Terminator 2: Judgment Day, Speed, and many more. Legendary actor Lundgren motivates contestants as they compete up to their eyeballs in brains from Pulp Fiction, race to pull off their heist in The Italian Job and viewers will even see Lundgren put on a wedding dress for a Bridesmaids stunt. Lundgren says the opportunity came to him at the right time.
"I've always been an action star and never really shown who I am as a person," he says. "This gives me time to show my comedic side while interacting with the contestants." "My favorite scene is in Terminator 2 where I say: I just arrived from the future to save you from your miserable little lives…”
Influential actors, models, singers, athletes, and reality stars try to influence us and celebrity endorsements can be effective.
If you are considering a celebrity endorsement to promote your Battlefield Business then there are some questions to consider.
How much clout does this celebrity have with your audience? And how prone to influence is your audience? Will the endorsement have longevity or have the lifespan of a mayfly?
Where is your audience likely to be exposed to the celebrity's endorsement?
Will the celebrity endorsement be compensated or uncompensated? If compensated, what is your budget?
"McLeod's Daughters" television star, Simmone Jade Mackinnon aka Stevie Hall, and screenhunk, Aaron Jeffery who plays bad boy Alex Ryan team up with the rest of the cast for an on-screen battle as a unique way to celebrate their stag' and hens' night.
Simmone Jade Mackinnon aka Stevie Hall Viewers will be sure to tune in next Wednesday to watch Jeffery, a Gold Logie winner for the Most Popular Actor and Mackinnon, the former Baywatch star (who hung up the red bathers for cowboy boots and riding crop) go head to head in a game of live-action games.
Using the laser tag guns supplied by Battlefield Sports, the episode plays out the storyline of a unique celebration of combined bucks' and hens' parties.
Fans of the show should pick up a copy of the latest TV Week magazine to see a two-page color spread with loads of photos previewing the episode.
Dustin Clare who plays Riley Ward on the show admits that this episode was a blast to film: "The girls band together, as they do, and the boys split apart commando style." "My character, Riley, takes it very seriously because he's ex-army," he said.
"It was very funny." According to Nicole Lander of Battlefield Sports, "It is great that the producers at the Nine Network chose to use our gaming guns for this plot twist as it shows the versatility of our laser tag guns."
"It was girls versus boys, but it was all's well that ends well with the characters Alex and Stevie sealing their victory with a kiss," she said.
According to Business Insider, in 2015, Kim Kardashian made $500,000 for one sponsored Instagram post about a morning sickness pill. But she is not the most valuable celebrity (source: Business Insider).
In 2020, Dwayne "The Rock" Johnson topped Instagram's rich list as the celebrity thought to be able to charge more than anyone else for a sponsored post. According to the social media marketing firm Hopper HQ, the wrestler-turned-actor charges advertisers more than $1m per post. Okay, sure most battlefield businesses won't have this sort of budget. Have you tapped into "micro-influencers" to help boost your battlefield business?
(Source: https://www.bbc.com/news/business-53261043)
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