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Black Friday isn't just a shopping spree—it's a golden opportunity.
According to Spendmenot, 30% of the year’s retail sales happen between Black Friday and Christmas. Even with predictions of market slowdowns, customers are still eager to spend, and Battlefield Businesses can tap into this buying frenzy.
Whether you’re running a tactical game arena or renting out equipment, Black Friday is your chance to increase bookings, sell gift cards, and grow your brand. Here are five strategic tips to help your Battlefield Business thrive during the Black Friday rush.
Read on to maximize your Black Friday sales and set your business up for holiday success!
Yes, Black Friday is gold. You've likely heard that a big percentage of the entire year's retail sales occur between Black Friday & Christmas.
Despite pundits predicting a market crash, customers are still spending.
The good news is that Battlefield Businesses can benefit from this. Here are #5 tips to bring out the best in Black Friday for your Battlefield Business.
Just like the Scout's motto: "Be Prepared!"
It pays to prepare early.
Quick smart, Black Friday and the silly season will be here.
The world has changed from a "just in time" model to a "just in case" one.
So get planning on how the Black Friday sales can benefit your Battlefield Business.
Are you ready to arm yourself for adventure? Take the Quiz!
With many margins stretched thin, and a backlog of expenses Battlefield Businesses may not want to offer a straight sales discount. Instead, build value into your offer by bundling. Also, known as a 'sales stack' operators can package up extras to build value.
Operators might want to add camo rental or scrim net to the basic tickets. Or some other party favor. Promote gift cards to be used through 2025.
Schedule your social media posts from now till the end of the year.
Review your past posts from this time of year to identify what received strong engagement. Then you can reuse these posts.
Share a mix of videos, graphics, and status updates for optimal results. Aim to post at least once a week, or even daily if possible. If that's not manageable, try to make at least one post per month so that your audience knows you're still active. Start with simple posts, like wishing your players a Merry Christmas or Happy Hanukkah.
Then fill in around them with ideas like
Oh, and don't forget to include #hashtags on your posts.
Pay special attention to your meta tags, especially the title tag, to ensure they're spot on. Ideally, your title should be no longer than 60 characters.
Ensure these words are concise and clearly describe the content of each page. Avoid using default titles like "HOME" or "PAGE-1."
If you've included dates in your titles, be sure to update any old 2022 or 2023 dates to reflect the current 2024 ones. If you haven't done so yet, ensure your website is mobile-friendly.
Even if online ticket booking isn’t available, consider adding a chatbot, like the free app Tawk-to, so visitors can leave messages after hours or chat with you in real time.
Many businesses start their sales a few days—or even a week—before the big day. Additionally, consider extending your sale through Small Business Saturday and Cyber Monday for maximum reach!
This approach gives your customers time to make their bookings while also creating a sense of urgency. According to Afterpay's research from last year, Christmas shopping began early and peaked over Cyber Weekend.
This year is expected to follow the same trend, with 44% of consumers planning to shop during the Black Friday sales.
Online shopping has surged during the pandemic, and it's here to stay. While our shopping habits may have shifted, Black Friday sales are now a staple.
Preparing early for Black Friday and holiday shopping is essential for your Battlefield Business. In summary, Black Friday can be a golden opportunity for Battlefield Businesses.
Remember, it’s not just about discounts—consider using bundles to provide real value for your customers!
By preparing early, offering value-packed bundles, optimizing your website, and engaging your audience on social media, you can maximize your Black Friday success.
Extend your sale beyond just Black Friday to give customers the time and motivation to book with you. Ready to boost your bookings and grow your business?
Start planning now and make this Black Friday your best sales event yet!
Are you ready to arm yourself for adventure? Take the Quiz!
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