Black Friday Is Gold

Gamer Centered Entertainment

Black Friday Is Really Gold

#5 Tips To Benefit from Black Friday Sales

Black Friday is really gold.

According to Spendmenot 30% of the entire year's retail sales occur between Black Friday & Christmas.

Despite pundits predicting a market crash, customers are still spending.

The good news is that Battlefield Businesses can benefit from this.

Here are #5 tips to bring out the best in Black Friday for your Battlefield Business.

Tip #1 Prepare Early

Just like the Scout's motto: "Be Prepared!" It pays to prepare early.

Quick smart, Black Friday and the silly season will be here.

The world has changed from a "just in time" model to a "just in case" one. So get planning on how the Black Friday sales can benefit your Battlefield Business.

Tip #2 Bundle

With many margins stretched thin, and a backlog of expenses Battlefield Businesses may not want to offer a straight sales discount. Instead, build value into your offer by bundling.

Also, known as a 'sales stack' operators can package up extras to build value.

As well as basic tickets, Operators might want to add in camo rental or scrim net. Or some other party favor.

Promote gift cards to be used through 2023.

Tip #3 Social Media

Schedule your social media posts from now till the end of the year.

Go back over your last few years' posts around this time of year and see what garnered good engagement. Then you can recycle these posts again.

Publish a variety of videos, graphics, and status updates to get the best results.

Aim to post once per week, if not once per day. If you cannot manage that, at least do one post per month. That way people who browse your social channels know that you are still open.

Start with the easy posts first, like wishing your players a Merry Christmas or Happy Hanukkah. Then filling in around them with ideas like:

gamer of the week
game tactics on how to win
the mission of the month
quotes to live by
your business's birthday
player testimonials
Throw Back Thursday
Crew member spotlight
Ask a question / Answer a FAQ
Take a poll e.g. which is your favorite gaming gun model? Which do you prefer telescopic or red dot scope?
Promote another local, complementary business. Such as a cake maker or party decor shop

If you run out of ideas, just Google "what to post on social media"! :-)

Oh, and don't forget to include #hashtags on your posts.

Tip #4 Website - Title Tag & Chat

Review your website to ensure that your content is up to date.

Check your meta tags, particularly your title tag is right on target.

Ideally, your title will be up to 60 characters. You'll want these words to be succinct and clearly describe what's on each page.

Avoid default titles like "HOME" or "PAGE-1".

If you've used dates in your titles. Make sure you've updated your old 2019 or 2020 dates with the current 2021 ones.

If you haven't already updated it, your website needs to be mobile-friendly.

And even if you cannot book tickets online, include a chatbot on your site. Use something like the free app Tawk.to, that way your people can leave a message out of hours or chat with you online.

Tip #5 Go All In - Make The Sale Last for a Week

Don't just have your sale on for the 24 hours of Black Friday. Many businesses nowadays start the sales period a few days prior to Black Friday. (Or even a week out!!).

Plus, you can also continue the sale through Small Business Saturday and Cyber Monday.

This gives your customers time to book in, while still creating a sense of urgency.

Bottom Line - Leverage Black Friday Sales For Your Business

Everyone loves a bargain, especially from Thanksgiving tracking towards Christmas.

Online shopping has grown during the pandemic and it's not going away.

Our shopping habits might have changed a bit, but Black Friday sales are here to stay.

Black Friday and holiday shopping are crucial for your Battlefield Business, so it pays to start preparing early.

Summing up, Black Friday can be gold for Battlefield Businesses.

And remember, it's more than just about discounts, use bundles to offer real value for your customers.

New to the Live-Action Gaming biz? Avoid these #7 rookie mistakes that can cripple a battlefield business in their first year.

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