Battlefield Sports Wins Export of the Year in the State iAwards
Battlefield Sports took home the prestigious "Export of the Year" at this year’s State iAwards.
The iAwards, now in its 22nd year, is the nation’s premier information and communications technology innovation awards program that recognizes exemplary outcomes and inventive application of ICT across all facets of the economy.
“The key goal of the iAwards is to discover, recognize and reward the ICT innovations that have the potential to, or are already having a positive impact on the community – at home, in the office, and on a global scale,” Minister for Innovation, Science and the Digital Economy and Minister for Small Business The Honourable Leeanne Enoch said.
This year iAwards had more than 600 entries, almost double from the previous year's number, of which almost half were from non-traditional information technology companies.
Fascinatingly, 36 percent of overall award entries were from companies with more than 1,000 employees, 31 percent of overall award entries came from one or more government-owned entities and of these, over 20 percent were joint award entries from private and public sector organizations.
The iAwards serves to acknowledge the innovation a company has demonstrated on the global stage, such as successful export companies like Battlefield Sports with its patented SATR laser tag system.
The iAwards, the elite digital awards program fostered by the Australian Information Industry Association (AiiA), honors organizations at the forefront of technology innovation.
The Export of the Year award is given to the organization that has successfully scaled to support export completion and has the essential marketing, support, and distribution components for their product.
A panel of more than 100 high profile industry professionals, including Managing Director of The Mastermind Group Fulvio Inserra, Head of Product Development at Export Council of Australia Collins Rex, and Chief Data Scientist of the NSW Data Analytics Centre, Ian Opperman, chose the winners.
“This award recognizes our team's dedication, we work hard to manufacture laser tag equipment that enables battlefield operators in more than 45 countries to create an authentic live gaming experience that their gamers will never forget,” said Nicole Lander, co-Founder, Battlefield Sports.
“Our patented SATR laser tag system offers gamers real-time hit feedback, via light effects (through the red dot scope) and sound effects (through voice feedback) so you know when you got your opponent in just about any terrain,” said Nicole.
“SATR uses advanced optoelectronics with lensed infrared and digital radio. It works peer-to-peer, so unlike traditional laser tag, you know the “pew-pew” in a dark, foggy maze, our equipment works both indoors and outdoors,” she said.
Battlefield Sports have helped hundreds of thousands of gamers around the world prepare to ‘lock-n-load’ with their revolutionary laser tag game, Battlefield LIVE.
State winners will now compete at National iAwards which takes place on Thursday, September 1st at the Melbourne Convention and Exhibition Center.