2022 was the 17th Annual Survey of Battlefield Operators
During the Thanksgiving season, we ask our Battlefield Operators for their advice, so we can improve our products & services for the comming year.
Each year, during the Thanksgiving season, we ask our Battlefield Operators for their advice.
These guys and gals are on the front-line of live action around the world. So their insights are important.
We got feedback from Battlefield Operators in ten countries.
This year, despite everything, we still had many things to be thankful for. They said:
"look towards the horizon!".
Many battlefield operators are confident their business will expand next year.
Exactly 52% said they had "high" or "very high" confidence on business expansion.
And 76% were confident to some degree.
That's great news for the industry!
The most popular age group for laser tag players are tweens and teens.
As evidenced in past years, most Battlefield Operators said they entertained players between 8 years old and 15 years old.
This covered 67% of the results.
There was a sweet spot for players aged 10 to 11 years old.
"I like that the sound effects are lifelike. People stay motivated and challenged to keep going!" Maxime Van Lierde, Belgium
"You have made a lot of people happy with the Battlefield Sports' laser tag system," Hugo Landre, Belgium
"The laser tag activity always in demand with our groups. I like that there are multiple games available," Brenda Addicoat, Australia.
"Performance of the equipment always astounds my clients who apparently are expecting the Walmart/ Hasbro/Tiger systems. You have made a lot of kids happy and have helped some people to live a rewarding life. Thank you," Tom Oakes, USA
"I like that the system is easy to operate and easy for people to understand how the guns work," Andreas Symeou, Cyprus
"There is a fantastic amount of flexibility to set up specialist games but most of the time we only use a fraction of the capability. I like the sounds, feedback and easy use for the customer," Darren Marsh, UK
And more feedback from previous surveys...
"In my first year as Battlefield Operator I am really happy with the Battlefield Sports products and service. My favorite thing about the system is that its ease of use. It's easy to move between the menus," Sergio Pascau, Switzerland.
"The gaming guns are great. It's easy once they are all set up and the software is locked. To be honest the latest laser tag software I have from Battlefield Sports takes off all the pressure. Clicking the "START" button and being confident that everyone will play has made it a joy to use the laser tag kit. We have used your kit since 2006 and would not change to another supplier," Darren Marsh, UK.
"I am very happy with the laser tag products. Can't say more," Carlos Araya Mackenney, Chile.
"We love the equipment!!! We love the high level quality of the Battlefield Sports laser tag equipment. It's made with high quality materials. The design of the guns looks real. The system is awesome when we get it setup correctly," Scott LeBlanc, San Antonio, TX, USA.
"We've been using the Battlefield Sports equipment for 17 years. The best thing about live action gaming is that it's super fun for the players. The Battlefield Sports laser tag guns help me to bring this out. Equipment wise, the best feature is the quality of the toys. Everyone comments on how good they are. Most people are used to the junk available on the consumer market. Battlefield Sports makes a better product than other professional equipment manufacturers. This fact has been stated to me by some of my clients and their experience. Keep providing a superior product. Thank you for providing a product that I have been able to bring joy to so many families for so many years. I am truly grateful," Tom Oakes, Florida, USA.
"The best thing about the Battlefield Sports system is that it is easy to use, setup and maintain. The system is plug and play. And troubleshooting is made accessible and support is constantly available," Jake Murphy, VIC, Australia.
"I like the fact that the SATR software is the same on all devices. Any device can be changed to any desired piece of hardware simulation (weapon, radio repeater, medic box, etc)," Silviu Loghin, Washington, US.
"Je n'ai pas de frustration, c'est un produit qui fonctionne auprès du public. j'apprécie la souplesse du système qui s'adapte à toutes les envies des joueurs. C'est un super bon produit, merci de développer de nouveaux modes de jeux sans que cela soit trop complexe à mettre en place sur le terrain,. De notre côté, nous avons développé un capteur de mouvement relié par radio à une claymore et dès que quelqu'un est détecté, il déclenche la claymore qui se trouve à un autre endroit que le capteur. Cela offre des variantes de partie très fun," Didier Style, Belgium.
In keeping with our tradition, we ask for our Battlefield Operators' feedback each year around Thanksgiving. This year is our fifteen of listening to our customers in a formal questionnaire.
This year found more Operators experiencing a better year. In fact 67% of the cohort reported an increase in activity.
This compares to only 65% experiencing an increase in 2021.
The good news is that this is up from the 2018 results where 64% of our client cohort experienced an increase in the past three months of customer activity compared with the same time last year.
This is up again from 2017 which was 57%.
There is a definite trend towards the positive.
This year we offered an incentive to get involved. We offered a chance to win $250 usd credit against your next order.
This year's winner is... Andreas Symeou, Cyprus
Interestingly, the bell curve of average gamer age is pretty consistent over the last couple of years.
While clients anticipated growth ranging from fantastic numbers like 5 to 6% or 10% or 20% or 50% and an amazing 100% increase some operators experienced more modest but still welcome growth of 1% and 2%. Whereas some other operators experienced a drop. Operators ensured growth due to more referrals, more word or mouth and a pick up in Birthday Party bookings.
Exactly 66% of clients were confident that their business would expand next year, of these 24% had a very high level of confidence that they would expand.
"What do I like best about laser tag equipment? Flexibility, Innovative, versatility of games and genres," Daryl Breuninger, Watsonville, CA, USA
"All the equipment is very well made and robust, the sales and service departments of Canditta and Adam are happy to answer any questions and the service is second to none. Everything I use is great for our business." Kevin Hossack, The Basin, Victoria.
"We have enjoyed being part of the Battlefield Sports "family" and look forward to future developments," Robyn Daniels Goombungee AU
"I think SATR 3 is awesome. Your passion for this seeps through your products." Kevin Walter, Mifflinburg, US
"I love your work, fantastic job," Robert Lean, Collaroy Beach
"Good Job. 10 out of 10. I like the reliability and support," David Karcheski WA