Game Centered Entertainment
Every business has a unique combination of inputs, or ingredients, to create a sweet business opportunity.
Running a family business is not easy.
Especially is if it is an advanced manufacturing company that created a brand-new sector in the out-of-home entertainment industry.
But with a bullet-proof recipe of commitment, technology, and confidence we’ve built a business that’s created thrilling memories for millions of gamers across 55 countries.
24,000 events & counting!
My husband, Peter and I, started our business in the jungle rainforests of tropical Australia.
I’m a storyteller, entrepreneur, and a Mum to two kids. I’m a sci-fi tragic, marketing enthusiast, and Table Tennis player.
When we started, we literally just asked our gamers for a few bucks to cover the cost of batteries.
Saying: “Hey! What you are doing is cool. How can I do it too?”
When we moved to a big city, we asked ourselves: “Will people in the city love playing laser tag like they in my small town?”
And do you know what?
In 2006 we started developing a brand-new live gaming technology.
Then in 2009, we launched our patented system.
It was just around the time of the “GFC”: The Global Financial Crisis.
People were worried about investing in new technology, new business.
Many times, I felt like giving up.
But the support of my family kept me going.
My right-hand woman, Canditta who’s been part of the team for 16 years is our General Manager. Her husband, Adam, works in the business as our Technical C.O. Her brother, Roger, is our Quartermaster.
And the list goes on!
Together, we are a tight-knit team.
Combine patented technology with stunning design to create a thrilling live-action gaming experience.
Battlefield Sports' patented laser tag technology enables the Battlefield Operator to easily control the gameplay by just turning the gaming gun on and selecting a setting from a series of menus.
Better still, Operators can "set & forget" as the unit will return to its last configuration next time it is turned on.
Into the mix add a good dash of confidence! This ingredient is critical.
As is innovation. And every chef knows that she must tweak her menu to keep in tune with changing tastes. Along the way she needs to test to see whether her concoction tastes delicious. That same method applies to business growth, to ensure you have the best combination possible.
Likewise, we have innovated over the last 20 years. We’ve listened to our players' feedback and our Operators’ feedback. We’ve reinvented our business, again and again. More, we’ve tapped into the changing entertainment shifts to re-engineer our live-action gaming system to stay on-trend.
As a family business, we’ve had our ups and downs.
We’ve had some ventures that have boomed, and some that have tanked. As pioneers in the live-action gaming sector, we literally wrote the book on the subject. And our technology is continuing to evolve.
With our secret sauce of family, technology & innovation we plan to continue to manufacture live-action gaming equipment and entertain gamers for many years to come.