Marketing Your Battlefield Business - 50 Benefits to Sell Your Customers on LIVE-Action Gaming
Consumers these days want to know more about your product than the headline package (i.e. birthday parties, team building etc.).
That's not the whole story.
People want to know they are going to get an experience worth their money.
Consider: what are the core benefits for your customers?
I like to say we sell 'happy memories'.
But that's just one of the many reasons for your customers to participate in a live-action gaming experience.
To make it easier to digest I’ve categorized them into 4 different groups: social; physical, skill, and psychological benefits.
So, let’s dive right in and start with the social benefits of live-action gaming.
Live-action gaming is social. Players who experience live-action gaming are going to meet plenty of new people. It is a way to meet plenty of new people and build a closer bond with friends and co-workers.
Playing a mental and physical scenario that focuses on team objectives can create great friendships amongst the players. We’ve even had a few of our regular players meet boyfriend/girlfriends and a couple has even ended up getting married.
Those are just a few of the social benefits of live-action gaming. Can you think of some others?
Live-action gaming is a get-up-and-go experience. It is not virtual. This the player, actually moving themselves around the forest or the arena. Even if you have a "no running" rule the players are still ducking and weaving, walking around the playing field. Bottom-line: it is a physical activity. And there are a lot of benefits that come with that.
It is an opportunity to have fun.
Successful summer camp operator from Washington, USA, Mark McKinney agrees: "We have six different themes or storylines in our camps. One of the themes is about history. They are immersed in the culture of the battle. Such as the 101st airborne dropped behind enemy lines. They are charging the beaches on D-Day and stuff like that.”
“That’s one of the reasons for our great re-bookings for the second year of camp. When the kids were immersed, in a story. When the kids had a story-line, a background as to why they were trying to take this hill then they got really engaged. Offering a "special ops" theme in our summer camp has worked well for us," said Mark.
Live-action gaming is easy to pick-up.
Literally, you turn the gaming gun on and can start blasting! But playing well does require some skill.
As a beginner, it is straightforward to start playing. But once a gamer has played several times, they can learn new skills. Think: Tactical Game-Play & Strategy
As live-action gamer improves their skills, they can decide during the scenario when to defend, or when to attack; when to go it alone or when to work as a duo or squad. It is vital for a player, as part of their game success, to be aware of their terrain.
More they also need to be aware of what the others are doing. What both their team-mates and the opposition players are doing, or likely to do next. This sort of multi-faceted experience is thrilling. Those are just some of the skill-development benefits live-action gaming provides. Can you think of some others?
Perhaps one of the biggest benefits of live-action gaming is its psychological benefits.
If some of your players are introverts then a live-action game is great for them. Why? Because it encourages participation from all sorts of player-types. Some gamers go gung-ho and charge in. Some gamers hang back and sniper from the rear.
No-one is left out.
The idea is to sell benefits, not just tickets or packages.
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