Gamer Centered Entertainment
Here's a loaded question: "Should you be using Instagram to connect with your laser tag audience?"
According to Hootsuite, more than 1 billion people use Instagram each month. As social media channels go, these statistics are only behind Facebook and YouTube. That's better than Pinterest, TikTok, Snapchat, Linkedin and even Twitter.
Instagram’s stats show that 80% of account holders follow a business. They say: "From major brands to local, family-run shops, businesses around the world are driving proven results with Instagram."
But Instagram is crowded so here are #5 brilliant ideas to help your posts stand out in the crowd.
If I had a dollar for every time someone said to me "What? You get paid to do this!".
Don't just write your post, use emoticons - ;-) Or better still emojis: - 🤩👍👀🔥🚀🇦🇺💡
Despite what some players may think there is much effort that goes into getting everything ready to run an effortless laser tag event. So some occasional shots of your work behind the scenes might spark the interest of your gamers.Don't forget Instagrammers love food. So if you run a cafe as part of your operation, showcase your sparkling kitchen as well as your latest addition to your menu.
Quotable quotes with engaging images are a great way to re-iterate your brand's message. Make sure you keep consistent with your business's look and feel. Do you want a grungy outlaw look or a warm and fuzzy family-friendly feel? Add your logo to the bottom corner and hey-pesto!
While photos, on average, get more likes (and overall engagement) than videos, videos generate more comments than photos.
In fact, videos, on average, received more than twice the amount of comments than photos!
Encourage your players to post their experiences at your battlefield business on Instagram.
You can create a unique hashtag, like #yourbrandnameparty. For example we use #battlefieldlive and #laserskirmish on Instagram. In fact both these hashtags have been used more than a thousand times!
Another way we encourage our gamers to post on Instagram is to provide a Camo Net rental. This net can be draped over something to form an "in-theme" backdrop. Then the player can take selfies or photos of their friends holding their gaming guns!!
Instagram is a fast-growing social media channel. It is popular with millennials. Many of these millennials are now parents of elementary school kiddos. Millennial moms are the decision-makers for birthday party choices for their kids. So you want to be on the social media channels where they hang out. (NOTE: For more ideas to jump over to our blog about how you can supercharge your Facebook presence.)
Promote engagement by posting content that your users like and comment on. Ask your audience questions.
Stumped for ideas?
You can also re-use your Facebook posts and recycle (or up-cycle) your old Facebook posts onto your Instagram account.
When you post try to keep to a consistent color scheme. Many of the most popular Instagrammers group your posts in sets of 3.
Whatever you decide to publish, overall, just be authentic.
You love your laser tag business so wear your heart on your sleeve!