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Facebook has become part of most people's every day. To make the most of the Facebook platform for your battlefield business, you will need two things: a business account and then a pixel for your account.
As a battlefield business owner, you will need a Facebook Business account. Facebook gives you the instructions on how to do this, click here.
Have you heard of the Facebook PIXEL? It is a little widget (or snippet of code) that tracks stuff to do with your account.
While having a business account is great, it is the pixel from Facebook that is clever.
Facebook gives you step-by-step instructions on how to set up your pixel, click here.
Facebook is constantly changing the way it does things. According to WIRED online Facebook automatically tracks more than 52,000 data points on each user.
Wow!
Most recently they are rolling out a major change to the layout and design of business pages: check out the "before" and "after". Which do you prefer?
The Facebook 2019 business page layout - for Battlefield LIVE
The Facebook 2019 business page layout - for Battlefield LIVE
TIP #1 Improve your organic reach on Facebook by adding Hashtags. As you know we have used #BattlefieldLIVE a lot over the years.
Hashtags have been useful on Twitter & Instagram, like, forever.
Now Facebook has finally jumped on the #bandwagon.
Here's an idea: Revisit your most popular Facebook posts in the past and add some relevant hashtags to make them searchable.
Of course, some hashtags are more popular than others. And the more unique your hashtag is, the more likely that if someone uses it, they'll find you. It is a balancing act!
(BONUS: Emojis are also a great way to make your posts stand out.)
While you can use up to 30 hashtags per post, this is a bit over the top. Instead, go for 3 or 5 relevant hashtags.
Here's a good rule of thumb as to what hashtags to select:
#locationlocation - for example #USA or #LosAngeles
#locationsuburb - for example, get a bit more specific, especially if you are in a big city like LA, try #Burbank
#whatisinthephoto - this is pretty self-explanatory, if it is a photo of some players then use #gamers
#whatisinthevideo - again if this is a video showcasing one of your Cobra SMG, then use #morita #sniperrifle
You get the idea!
Here's how to do it: Go to the website yaytext and type in the words you want to highlight, then copy them and paste them into your Facebook post.
Easy, huh?
When you first start to advertise on Facebook it might be a bit hard to get your head around how it works.
If you think of it is kind of like a family tree. At the top, you have a CAMPAIGN (this is where you will choose your objective, define your goals, and set your budget) then at the next level you have the AD SET (this is where you select your audience, select where your ads are shown, and decide on what event you want to optimize for) and finally, there is the AD itself (this is where you create your ad with images or video, and write your caption, and provide your URL link).
You can start at $10 or $20 dollars a day and just target people who live within a 30-minute drive from your facility.
Hubspot has created a straightforward overview of how to set up your first Facebook advertising campaign, click here.
A recent survey found that North Americans trusted Google above Facebook. But what can you do without it?
Back in 2021, Facebook decided to unfriend the Australian news page, further eroding trust.
But, as marketers, what can we do without Facebook?
In short, I think "no".
According to Social Media Examiner Facebook is big. There are 1.8 billion people in Facebook groups and half of these people are in 5 or more groups. More, than 70 million people are group admins.
Facebook expert Mari Smith agrees.
"I am an eternal optimist. But I'm also a realist," Mari Smith said.
"Let's take advantage of what Facebook offers. Don't get caught up in all the negativity and throw in the towel."
"Facebook is too big of an opportunity (over 3 billion people when you count the entire family of apps together) to interact with Facebook. So as marketers, we cannot ignore that. Take advantage of what they offer," she said.
"And be mindful that Facebook is rented land. You are a tenant. Make sure you are also a landlord. That you own your email list. That you have a platform where you can host your content," said Mari.
Follow these three quick tips on how to get the most from the Facebook platform for your battlefield business and you will be making a good start.
Some of my favorite hashtags are #BattlefieldLIVE #SmallBusiness #hashtagninja #socialmedia #showup #SupportSmallBusiness #SmallBiz #OrganicReach #NativeContent #BattlefieldBusinessTips
What are yours?
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