Free Tools For Your Small Business
Check out these super-powerful Google tools to help your laser tag business.
Ok, let’s do a "sound-off". You've watched cat videos on YouTube. You would have used Google Maps, Google Analytics, Google Ads and Gmail.
You might also dabble with Google Calendar, Google Docs, you've even added a few extensions to the Google Chrome browser, and you might have made a little bit of money via AdSense.
Before we get to the hidden but super powerful tools lets do a quick run-down on the "everyday" Google Tools.
So if you have a web site, then you will want to track who visits you, how long they stay, and which search terms they used to discover you. Analytics is super powerful and offers a treasure trove of useful stuff about how your audiences interacts with your web site.
If you have a smartphone then you have probably used Google Maps.
From a helpful voice-over letting you know that you want to get off at the next bus stop or how to drive across the country to visit Aunt Lisa's Thanksgiving Dinner.
Let's face it, it is super useful.
As a small business operator, you will want to register via Google MyBusiness so your venue or shop shows up on maps results.
Google Ads used to be called Google Adwords.
k so if you haven't actually watched a cat video on YouTube you do know it is a "thing".
Google owns YouTube.
And YouTube has millions and millions of visitors every day. You can create video about your small business, create a "channel" so people can discover new and interesting info about your business.
And people do watch. One of our videos has been watch more than 135,000 times!!
Before Gmail there was Hotmail and AOL. Ahhhh, the good ol' days!
No serious, Gmail might just be the best tool that Google have created.
Your Gmail account not only enables you to sign into online apps, it actually sends and receive email. LOL.
As an operator in the entertainment business you will offer a series of events.
You can publicly display your calendar with others and embed it into your website. If you are a mobile operator and run from several venues then it is a terrific way to let your customers know when you will be on which date.
For example, on our local business we let people know when we link to Google Calendar with the dates / times we will be at a certain venue, such as Laser Skirmish Mt Cotton or Laser Skirmish Gold Coast.
Growing in popularity Google Docs is starting to give Microsoft Office a run for its money.
If you want to share documents, spreadsheets, presentations or other documents with other users online, then Google docs is your tool.
While not all web site owners want to splash banner ads all over their home page, Adsense is ubiquitous. If a web site gets a decent amount of traffic then you might be able to generate a bit of revenue via Adsense.
You can click on the "average position" section and the graph will add a third line showing how your site has been going compared to others.
Yep as mentioned before Google Analytics is an everyday tool.
Or even if you want to input major real-world events that might affect your business, such as Halloween or major sporting events, then you can note these dates. Then you can see if these items have had an impact on your traffic. But annotations are hard to find! Here is how to do it.
Step 1: Open Your Google Analytics account as usual.
Step 2: On the side menu, select Acquisition. Then click on "All Traffic" and then "Channels".
Step 3: In the top right-hand corner use the drop down on the date selection and choose "Last 30 days". But you can customize this can select any date range you want.
Step 4: See that teeny-weeny down arrow in the bottom-middle of the graph? Squint! Or you will miss it! Click on that and it will reveal a new section where you can input annotations.
There you have it.
You have discovered three hidden but super powerful Google tools and nine well-known Google tools for your small business. Try them out! And see which one works best for you.
What do you know about these everyday or powerful Google tools? Is there something we missed? Which Google tools do you use for your small business, let us know in the comments