There are a myriad of strategies for getting your customers to return. Securing new customers is only half the battle in growing your live-aciton gaming business.
Retaining your loyal customer base needs to be a key focus for battlefield business operators looking for good return on investment.
We asked 3 battlefield experts for their number one tip for getting repeat customers.
Jason Cahill from Next Level Laser Skirmish in Geelong, Australia says simply "Give them the best experience."
Customers have very high expectations. Successful battlefield operators need to delivery consistently, the highest levels of customers service for their gamers. Going that extra mile or as the Landrover tag line goes "Above & Beyond" is vital.
The famous Dan Kennedy believes in keeping in touch with customers. Some may say he is an over-sharer. His strategy is to send out a monthly print newsletter, weekly email newsletters, post Birthday, Thank-you, and Christmas cards, publish special reports, educations audios, and much much more! And he's just getting started. Now say that is customer harassment...
As well as running Battlefield Sports our manufacturing arm, we also run a nationwide rental service, Laser Tag in a Box. "We strive for great customer service every time. We try and personalize the experience for our clients. For example, we always ask for the name of the birthday child. That way we can wish them "happy birthday!".
Successful battlefield businesses are built on confidence. There are lot of ways to build confidence in your brand. Communicating consistently is a great way to start building that confidence.
"For every booking we send a confirmation email. We also use text messages to follow up customers reminding them their event is soon. Our bookings office is open Monday-Friday 9am-5pm for calls. Plus, we also have online chat. We also have an after hours smartphone number for troubleshooting. This way, our customers can communicate with us," said Nicole.
"We want our customers to feel appreciated, welcomed, and supported."